The 1 to 8 strategy – how to turn one idea into a month of marketing material that connects, promotes and brings in new and repeat business.

This strategy was invented for a busy business owner who needs a constant supply of exceptional marketing ideas that connect with their target audiences and get them buying – while they hate marketing, social media and have way too many tasks to be thinking about marketing. This works for those busy business owners who hate social media and marketing.

Not all of my coaching clients have healthy marketing budgets or the time or the marketing team so this strategy was invented for a client who needs to maximise on every post, every article, every time to deliver real results!

How can you turn one exceptional piece of information into a brilliant marketing campaign that lasts your company weeks and delivers new business and new opportunities?

Here’s the answer for you busy business owners…

1. One piece of news.

If you can’t think of a good news story, a case study or a happy customer then tag me on the INsiders and I will help you find it – this is the basis for this strategy and why it works every time Click here to learn more about INsiders and join us.

Consider all the stakeholders that feature in that story. So, for instance if you were working with one of the INsiders charities like Children’s Heart’s UK, you could tag them, their team Raj and Julie and then tag me @mandieholgate and INsiders @BWNINsiders. That way you create an overlap on who sees that one post. Great right? Not just your audience, you extend it to (in this example) 5 additional accounts too.

2. YouTube!

Then make a YouTube video from the piece of good news that you used in step one as a post. Oh, I know you don’t want to go live, you’d rather hide behind pretty reels and Canva images, but tough (sorry it really is tough, we all have to get over ourselves and showcase who we are). As a business owner work out the brand and the story you are telling and own it! Which means going live. YouTube is great for your small business. Whether you like it or not people watch YouTube more and more, with many choosing professional services and products there. As our distrust of traditional news channels continues, as MTV and other music routes are taken consumers are turning to YouTube, so you need to be there.

You can also convert faster with good video content with some studies suggesting a 49% faster revenue growth. And 93% of marketers saying that video helps to generate leads.

I won’t bore you with the facts and tech, but YouTube videos are a great way to communicate and build trust. This enables you to be remembered for the right reasons. Remember you don’t know when someone is ready to buy but you can have a say in who they buy from!

So, get over yourself and create content! If you are petrified, don’t go live until we’ve spoken, okay? This is not a press the button and hope for the best moment, you need skill set and mind set, and I will guide you on both. Think public speaking with TV presentation skills on top. I’ve got you okay? You can also rehearse on the INsiders. It’s a safe space to learn, research and train.

3. Write an article.

Now write a blog article too. So that you can work out what has connected with that target audience from the post. Embed the video you made and ensure you use the tools from this course – https://www.thebusinesswomansnetwork.co.uk/product/blogging-for-business/

There is a lot to consider in an effective blog article and while I can help anyone excel at blogging for business this post is not about Blogging for business it’s about overall digital marketing working hard for you, so ask me for help via INsiders if the course is not right for you right now, okay? One Insider that brought this course saw a 1000% increase in their sign-up rate (crazy but true) and another was able to secure thousands in funding, so I know first hand this blogging for business course works exceptionally well. Yes, AI can write it, but AI doesn’t know what I know or what you are looking to achieve. And don’t forget AI content has limitations that are constantly changing.

As you write the article consider what issue you are fixing, what is someone going to ask Chat GPT or Google? Have you answered that? Have you solved a problem?

4. INsiders Time!

Now for the cheeky one – post the article to the INsiders confidential community and ask for support and advice. This does 2 things, one it ensures you write something that really talks to your target audiences, and 2 it reminds INsiders what you do and how you can help so you are firmly on their radar for what you do. Cool right?

5. Post the Article – stakeholders.

Now consider all stakeholders from your original post in step one. Go back around in a circle and tag them in the article that you now project on to your preferred social media platforms – do not dismiss LinkedIn, or Instagram or Facebook if another is your usual preference. Think of the layers to your marketing and how the post can add traction and gain you new followers for what you do and how you can help. Consider my Marketing Production Line and how this ticks the boxes of 8 to 10 consistent tools to achieve a sustainable marketing strategy. Learn more here.

6. Bullet points.

Take bullet points from the article and turn those into new posts. These should connect to the original step 1 post but be different follow up advice and strategies for your target audiences.

How are you showcasing you can help?

How are you saying we are the experts?

What CTA do you have in the article and your follow up posts? (CTA – Call to Action).

7. Think abstract, bigger, different

Don’t just add posts, consider reels and additional YouTube content that is placed directly on LinkedIn.

8. Tag em!

Tag your extended stakeholders in the additional posts and content.

How can you help them with reach, engagement and recognition for what they do and how they can help others?

How good are they at social media?

Can you piggy back on their social media (Yes you can piggy back on BWN INsiders social media on LI, FB and IG, just head to www.thebusinesswomansnetwork.co.uk to get all the links.)

Is it relevant to something I have personally said?

Can you tag me in a post?

Who else is open to things like this that showcases why you and how you make a difference and is relevant to that other party to benefit them too?

Being useful gets you remembered.

IF this doesn’t work, and it’s a big if, let me know. I would never share a strategy that I don’t personally know works. Let’s make business better and easier together.