“Hi, you don’t know me but let me sell at you…..”

A little rant today I’m afraid….Hope you get it and helps you…

“Hi Mandie,

Thank you for connecting with me, I’ve not qualified myself for this communication but hey let’s get right in there and let me tell you why I’m brilliant, and no matter how successful you are, and I know I don’t know you at all since we connected 7 minutes ago here on LinkedIn I know you aren’t as successful as you could be because you don’t have me in your life (hey that may sound arrogant but I started selling at you in a message 7 minutes after connecting with you, so what were you expecting?)

So I’ve got this programme/proven plan/8 figure strategy that will revolutionise your life (see again I’m assuming your business is in dire straits and you need me? Did you see that twice in our first ever communication? I’m really connecting with you aren’t I!)

I’m now going to waffle on for another 4 paragraphs telling you how fabulous I am and about the many amazing things I’ve achieved with my clients who are all living perfect lives so surely that qualifies me to jump on a call with you so I can close the deal? When do you want that call today or tomorrow?”

Great message right? Okay so I may have been a little sarcastic here, however what has sparked this growing trend in this type of spam?

Does it work? Is it about crunching the numbers and for every person like me that is irratated by the rudeness and lack of professionalism there are 8 people that are happy to jump on that call?

On researching for this article I discovered that according to LinkedIn (the ones in the know!) there is no right time or wrong time to get in touch according to best day of the week or time of the day however it is the short and concise messages that were directed to individuals who you tailored your message to them (just them, not a thousand people that fit a profile like them) that got the best results.

In other words, your bulk sending of spam is not going to work as well as getting to know people and build relationships!

I can’t be the only one bored by these people who have no respect for my time? I love my online network, and I’m happy to have direct conversations learning more about you and what you do. (Remember the bigger your network and the more well informed you are about your network the more useful you can be, the more opportunities you naturally get to touch base and to help and you stick  in people’s minds for all the right reasons. The perfect example is again this week I had the kind of message I often get “Mandie we are open a new restaurant who do you think we need to invite?” Do you think that kind of request comes about because I post a lot or because I’ve a genuine interest in knowing my online community?

It is also the reason I get rebooked as a speaker for big exhibitions and events because they know they can trust me to support them and their planned outcomes, not sell at their audiences and make a difference – all constantly reflected in my online communication. It gives you something to think about right?

Ultimately these spam messages rarely work on someone you’ve just connect with because it is still about building relationships and listening. These direct messages miss out on the foundations of communication success;

  • Assuming I need what you have.
  • Not listening to find out what I feel I really need and want.
  • Not introducing yourself and building a relationship.
  • Not qualifying your right to share more about what you do and how you may help me, that only happens after I’ve learnt to trust your reasons for connecting with me.
  • Not respecting me as a business owner and assuming I’m failing (that does wonders for building relationships to start a message assuming the other person is a failure doesn’t it?)
  • Not respecting my time and that I’ve got nothing better to do than wait for you to call me. Do they think I’m sat here with nothing to do thinking “Wow I wish someone would message me with a 8 figure fix to my business. (If they had bothered to even read my profile they would know that talk like that is going to turn me off faster than an invite to dinner from Donald Trump!)

These direct sales messages remind me of some business owners that start to share how and why you MUST work with them, and they don’t realise that the potential customer will get there in their own time, not in theirs. As I often tell clients it is not your job to sell at potential clients it is your job to showcase why you and enable them to get there “naturally” in their own time. (When you learn sales processes, your target audiences and the communication that is powerful to your business it becomes a lot easier and is the science of getting customers returning again and again and telling everyone about you too! You flow at sales when you know this knowledge, not by spamming everyone you can connect with!

Communication is a fundamental power to our business success. In every aspect of our professional lives we have to be able to communicate powerfully (and if you want your personal life to run smoothly communication is just as powerful there.) So the next time you communicate with someone you feel you could help don’t be on your agenda, be on theirs.

Don’t assume.

Don’t sell.

And don’t send diatribe like the above. Which is becoming a daily delete exercise for so many busy people. And guess what how likely are you to read / stay connected / or follow up on any of their future posts?

Crazy move right?

I’m incredibly honest and won’t waste your time, so if you have something you’d like to see covered in my blog please feel free to message me. Most articles are as a result of a clients discoveries (confidentially created obviously) or messages where someone has said “What are you thoughts on this?” I’m happy to help. Happy to chat and happy to hear from you.

Let’s connect on social media….so I can sell at you….only kidding!

  • September 22, 2018
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