Many businesses make the mistake of looking for new customers before they engage with existing connections and past customers, however if you are talking to them on social media and sending out a newsletter and maybe networking once in a while what more can you do to get them back on board and buying from you?
With many clients I help them send out the perfect “Why Us” letter.
A one page, no waffling letter that enables new connections and warm relationships to turn into leads, new business, repeat business and up-scaling products and services, it also helps ensure you are remembered and on your target audiences radar for when they are ready to buy.
Be mindful that you must have a joined up approach to your marketing, here are some exampales of what could damage that;
My experience with coaching businesses is that they are often doing many of the right things but there are missing links in their approach that don’t include the companies needs, the planned growth (or lack of clear goals for the company and team) or planned outcomes and that damages results.
Therefore start by looking at your sales funnel and ensuring you actually know who your target audiences are. These course can help you get that in order fast –www.mandiie-holgate-business-life-coach.teachable.com
When you know you are saying the right things to the right people then you can use the power letter to get in the door and create a great sales funnel and build a powerful positive relationship.
I see this work well with companies who create a power letter, then they have a strategy that means they email them one week later after the initial letter and then phone 4 days after that. Your strategy for follow up on your Power Letter will be unique to you. And will need to match;
I have seen clients who now have a 60% conversion rate on power letters with people asking to do a number things as a result of the Power Letter;
And here is how your write your own;
No one is going to open or read your email unless it has a title that really connects and hooks your target audiences (can you see why you need to do the finding your niche audiences? It really focuses your mind on to finding the right audiences for what you say and the way you say it.)
Think of the issues that new customers say when they first call. Those words and emotions need to come across in your opening power title. A word of caution, most businesses make the mistake in communicating using their terminology and not the language a customer would use.
You may see it as a “this process works” and you are proud of it way of communicating, where as your target audiences don’t care about the process, they care about results and that will be around the areas of;
Get the power in your title with emotion and the pain clients experience.
When you’ve ensured they want to read your email it has to then pull them into the email. So the next step is to really hone in on the issues they face. When I do this with clients we tend to have 3 to 5 bullet points that that customer is probably facing. Something like;
(Including stats and facts rams the point home and it can be good to add where your stats are from.)
This is still a short paragraph or 3 to 5 bullet points. Remember this person is not in love with your company yet and they need to know how you actually achieve something they currently feel is impossible to do. Make it succinct and very relevant to their perceived issues. Ensure you use the words that are likely to feature in a customers reasons for saying No. ie,
“It takes less than 2 hours and £200 to be compliant and save fines starting from £400.”
This tells customers it is quick (they may assume it will take up lots of their time) and it’s affordable, less than the fine (which tells them it is a no brainer in cost and results.)
This again is short, the whole Power Letter needs to look good on an A4 piece of paper with plenty of space so it is easy to read. So concisely explain what results the company got, ie:
– Reduced absenteeism by 40%.
– Every KPI for 90% of the company was achieved.
– Increase profit margins by 30% within 6 weeks.
Don’t waffle. Consider what matters to the potential client.
A mistake I see people make a lot is they write great content or share great ideas but they don’t lead people in the direction they want them to go in!
Don’t forget to finish your Power Letter with a clear call to action. I’ve seen clients do this with a choice of calls to actions too. Ie
A power letter can be about creating new sales with just one email however it is more likely to be the way to open the door to build relationships and gain a lot more than just a one off sale.
As always if this is of benefit to you, let me know.
If you want more ideas email or message me and I will create them for you.
And if you benefit from the Power letter a donation would make this blogger very happy. Thank you, let me know what results you get.
Weird one right?
Even weirder when it’s the first thing you say to a business woman as she walks in to a networking event!
Let me explain…
I was at The Business Woman’s Network event and knew that a business woman that I knew would be there that sells a mascara that I adore. It’s one that layers up to look like false eye lashes. (not in a Towie way!) and I’ve been complimented on them many times, so I’m hooked.
The only issue is that I’m so busy with clients that I’m in a dangerous zone of not networking quite as much as I should and so I’ve not seen this business woman in ages. Well long enough for my mascara to be too old to use. (Unless I want to get some random eye infection that is!)
So when she walked in I was really pleased to see her. But with my business coach hat on that was what I asked her “Why won’t you scratch my itch?” you see she knew I loved her product, because this was not the first time I had brought this product from her and yet she had not been in touch with me at all to ask if I wanted it again. If someone has an itch in the middle of their back, you itch it right? And boy does it feel good. We like people that helps us right?
The only person I purchase from who seems to get this right is Di The Doggy Dinner Lady. Without fail I get a text. “Hi Mandie, how is your old boy doing for food? I’m coming over to Mersea on Monday, would you like another deliver?” And would you believe it we need a new order!
Is Di the doggy dinner lady psychic?
Or does she keep an eye on her sales so she can maximise on her sales potential?
So I explained my itch to my mascara business woman and how to make it easy to increase sales with people that already love you. And now you can have that for free too. (you know I love to share right?) Let’s go….
If you would like to know about the awesome Mascara I mentioned ask Lydia Adams;
And the Doggy Dinner Lady is Di Gilbranch;
I have just started a conversation on social media with a woman who is setting up her own business in a creative industry.
Her big dream is to turn her passion and love for art into a business.
I’ve met many people over the last few months with similar goals.
So here is my top 15 guide to success for creative businesses;
(There are plenty of others and social media is a constantly evolving monster so be prepared to explore, trial and play with it. So no matter what you can stay current and create an effective marketing strategy organically.)
I love this simple tool for ensuring clients are selling well. Are they talking to the right people in the right ways to ensure they are interested, engaged and buying?
Does it ensure you are using the right words and communication to entice the right customers to you?
I want you too to hear those magical words my clients say “Mandie, it’s like clients just magically fall from the sky.” They don’t there’s a process and I help businesses, big and small find the sales strategy solutions for them.
To really simplify this process, if you are utilising 8 to 10 tools from the above graphic your business will be gaining new business, new enquiries, opportunities and even a book deal – well you never know, that’s what happened to me.
I’d never share something I didn’t know worked and I’ve worked with thousands of businesses to help them sell well, increase profit, engagement and sales so I know this works.
You can ditch the sales talk, and the trying. Get this right and your passion (Well actually your marketing strategy) sells your wares.
ACTION: So what tools are you using? And what are you just playing with? What are you consistent with?
This course looks at your marketing strategy in detail and trains you through modules to ensure you sell well. It can also help you get in the press, gain new business, get repeat sales, heck you could even get a book deal (I did!) this really works, its the backbone of so many clients marketing strategies in so many sessions.
And if you are just reliant on social media – you could be leaving a lot of business for your competitors!
This course helps you understand who you are selling to, what you need to say to them and what makes them become customers – click her to learn more about the find your target audience course and get them buying here.
My courses work because they use the strategies I implement with clients businesses of all sizes. Like Nicole from Ace 24 Consultancy who increased sales to their ideal monthly target within 3 days, and reached the ultimate “let’s think big” year goal in 3 weeks. (She really likes me!)
Or Mr X who asked for their first 6 figure contract – and got it.
Or Mrs X who went from part-time business owner to full-time company with offices and staff in one year!
I don’t hold back with the tools and techniques for another day, it’s all here, I just want you to succeed!
If you take action on this article and my Sales Mountain (this is great for helping you upsell and gain loyal customers) it would be great to hear what action you take – I love your business good news.