How To Have Super Powers To Stop Procrastinating And Write Your Website Copy – D.I.N!

What is it about producing copy for your website that fills so many with dread?

Having heard every procrastinators excuse with my coaching clients I think I know.

You see your website is there permanently – when you meet someone if they get the wrong meaning of what you say you can adjust it, you can reflect and correct the misunderstanding.

However your website is there even when you are in the bath or working with a client. But as I always say there is a key to producing great copy and it does not involve my arch enemy Ron. Have you met Ron?

Ron is the procrastinators best friend. He lurks in every office if he gets the chance. It’s “later Ron”. Because like tomorrow Later Ron never comes around. But lets be honest we could all come up with a 10000 excuses why it needs to wait until later wrong.

But don’t worry there is a cure – and its called DIN – Do It Now!

Whether it’s producing copy, booking coaching with me, following up with cold leads or anything else that could grow your business, I can stop you procrastinating fast. Let’s take producing copy for your website so you can have an epic digital presence and a joined up thinking sales funnel that delivers new business no matter what. What’s the big deal? 

If it really is a nightmare in your head here’s a few ideas for you to DIN – Do it now!

a)      Realistically analyse what needs to be done. To do this sit down with your web designer, coach, INsiders and talk through the style of your website. What you are looking to achieve? Who is your target audience? What impact are you aiming to have?  And listen to their advice when it comes to less is more. (What experts / support do you need to DIN?)

b)      Estimate how long it is going to genuinely take. Over estimate a little to allow for life getting in the way, and that phone ringing. TOP TIP; Remember we over estimate how long things we don’t want to do take and underestimate how long things we do want to do take! Convenient right?

c)       Turn off email alerts, social media and any other easy to call upon distraction.

d)      Research what you need. Check out other successful businesses websites in your profession.

e)      Collate information. Run through in your mind what your customers love about what you deliver?  What do they expect to see? What are the things new clients say when the process with you begins?  These can be the words you use to emotional hook new clients and engage with people effectively on your website.

f)       Collect testimonials – they are great snippets to lure in an interested reader. Ensure there are some juicy facts in there to tempt new customers too!

g)      Work in short chunks – there is nothing wrong with having a break. Creativity needs space to emerge. Heard about that guy in the bath and his Eureka moment? But seriously not everyone is better with big chunks of time to get things done. Some prefer bite sized chunks – which would motivate you to do more?

h)      Don’t over analyse what you write  – ie, get on with it! TOP TIP; Good is good enough.

The fact is, if you get the right web designer / support/ coach, you will be able to have a level of control over your site forever, which means that if you don’t like what you write you can change it at a later date and ensures you alter your content to ensure your sales funnel delivers (automated) no matter what.

And the greatest website in the world that delivers new business year on year is not a stagnant thing. This article was first written in 2014 and I’m updating it in 2025 for a client who needs some DIN in their life.

But here’s the thing if you don’t get SOMETHING  to your web designer you have NO presence on line at all. So what’s worst something slightly less than perfection or a blank page?

So come on Do it Now – you never know where it might lead, and as you sit at your desk to get on with it, just check Ron is not lurking near by!

If you need more than this quick top tip guide, head over to the INsider where there are time management planners and the new Stop Procrastinating Planner – DIN (images of these below – not for duplication) and tag me in posts to get real time support and some gentle (with love) butt kicking. Not joined? Learn more here.