Heading Home Thoughts Social Media Master Class
Add Photos, How to’s, film
Share good ideas, Blogs you loved, Testimonials
Get involved in # & Ladders
Follow people in your industry, magazines,
Play with it!
Add a link to every post
Say what you wouldn’t say in person
Say the same thing only once or a 1000 times
(It will be like talking to a brick wall that isn’t listening!)
And if it still isn’t’ working for you and your business – then its time we talked!
I can offer anything from a 1 2 1 session at your offices, one off mentoring groups or talks for your networking group or organisation or monthly groups to enhance your skills. In my experience its often the case that you are engaging in the wrong way, with the wrong people at the wrong time of day and I can help you find the rights for all those wrongs!
Which you can then replicate in other areas of your marketing.
Whatever works for you, whatever size your budget – lets talk.
This week I received in the post 24 chocolates to take me up to Christmas in the form of a nifty little marketing tool of a Advent calendar.
What is impressive, is that its a gift from a business woman that I have supported and sent work her way and connected her to people and yet we have never ever met.
We have only met online and yet Sabina feels like a business woman I’ve known for years. I know how many children she has, I’ve shared in her massive success, we’ve talked challenges we face as busy business women, and I’ve watched her business grow in the last few months. (You’ve got to remember I’ve only been back to work 3 months).
And its already a real pleasure to get emails and correspondence in any format from her.
Why do I tell you this?
Firstly because great online networking means that I really trust Sabina, because we have both backed up with good follow up, genuine interest in each other and doing what we say will do.
Secondly it means that as I get busy again in 2014 if I intend to use a VA, who am I likely to use?
Thirdly I got free chocolate folks!
You see good social media marketing creates more than just connections and the chance to make a sale, it creates lasting connections with business women who make me smile and who I adore seeing doing brilliantly.
Thank you Sabina, from Sabina VA Business Management Support for SMEs – its really appreciated.
And to prove it, here is a link to Sabina Hinchcliffes website, pop by and get involved in her social media too, you won’t regret it.
I’d pinged about a ladder I like on Facebook and then I got the above question from another fabulous business woman.
The idea of ladders is that you find a ladder and within the set time frame (usually a day through to about 11pm) you add your details to the ladder. The idea being that you go down the ladder liking everyone else on the ladder and in return they will like you. So its a givers gain approach.
It could look something like this (because I’m a friendly kinda gal, I like that to come over in all of my marketing. I always say “Hi” first, well I would if I met these great folk in person wouldn’t I?);
The good thing about ladders is it allows you to increase your likes for your page. Which looks good and means more people are seeing what you put out there. But the bad thing is it could be people just liking you for the sake of liking you. You’ve no way of knowing if these new likes are going to result in any sales. Or if they are even your target audience. On the other hand if they have liked you because they met you, or connected on Twitter for instance you know that person could potentially be becoming a warm lead.
So although it’s a great way to get known, I feel you still need to learn how to grow your likes on your page organically and with good marketing. Because otherwise it’s just a confidence boost and makes you feel like you are not posting into the ethos with no one reading anything you write.
For the seasoned networker there can also be the issue of “Does this mean that I’m automatically approving of this persons products and services?” I’ve seen a good few discussions about this very matter. And for me I’d say I like everyone’s page, because I want to be helpful and useful to people, which I feel online is a good place to start. If we were networking in person I’d share good contacts and people to connect with, so is Liking an extension of this? I like to think so.
Another great thing is that when you pop back, and you’ve got to pop back to like people lower down the ladder, you end up in great conversations, which for me, time and time again have led to sales. So there their true power can lie for you too.
So they have their pros and their cons.
But I definitely recommend you get involved because they really can be good for business.
I love #Bizicolchester and #Biziessex for starters and I regularly speak for networking groups and room fulls of business women where I will be sharing a ton more ideas on how to make sales with social media. If you feel your group would like an interactive, fun session that works let me know.