All doom and gloom

I remember as a child being told “Mandie Timns you ‘re all doom and gloom!”. I was always Mrs Happy, Positive I love life or Mrs Oh no the worlds’ ending. (That’s why I know we can all change, because I have!)

As a child I loved Lost in Space and the sad robot was who I was compared to most of the time. It’s not easy to change however it is something we can all do.

So last night I was lucky enough to slide into a beautiful full length ball gown covered in sequins, spend far too long getting ready and head out to celebrate the finest businesses of my home county, Essex.

As a coach and Founder of The Business Womans Network I realise that one of my super powers is that I love business. Not just mine, everyone’s! I’m so ridiculously proud of everyone’s achievements and I’m very happy to be regaled with your business story, passion and ambitions. Therefore to spend the evening with so many businesses that I’ve helped, watched and loved for years and to see their faces light up on hearing their name called out was sheer joy.

But here’s the thing. Many of the speakers and guests were also overjoyed at everyone’s success and passion however I couldn’t help noticing the doom and gloom.

Into too many speeches in my view Brexit reared it’s stupid, unruly head. (This is not a political post so you are safe to read on.)

Why does this matter?

Surely it is something that is happening right now and could impact on all businesses?

Last time I looked I was not a politician or the Prime Minister so getting stressed about Brexit achieves nothing. On a celebratory night to mention the B word was just as useful.

Have you noticed how two people both have the same end destination or goal and yet only one will get there despite similar skills, beliefs and passion, why?

And what does that have to do with Brexit?

Concentrating on the negative around us is not good for business, we do need to be mindful of what could impact on success, our teams, our suppliers and profit margins however ultimately you don’t have control over Brexit so talking about it only creates fear, tension, negativity and nervousness – and consider any big occasion in your life, were those feelings and thoughts useful or damaging?

It is mindful to remember that bad news sells, not good news, and as such if you want proof that it’s all doom and gloom you are going to be able to find it, however if you want to hear that business is good, people are seeing record breaking sales, profit margins and companies are sustaining growth despite smaller budgets, then you can find evidence of that too.

You see the human is a clever thing, it can look where it’s told to, the brain in all humans can be powered up for greatness or reduced to a nervous bundle of oozing do nothing just with a thought. So if you concentrate on the negative your actions will be impacted upon.

This is not pie in the sky, airy fairy “your coach believes in you” nonsense, this is factual. I can work with a team who know that there is no more money, there will be no extra staff, they do have far too many emails and the to do list seems to grow as fast as they tick things off – and despite what could be perceived as doom and gloom there company grows, the staff become happier and feel more respected, KPI’s are nailed and profits grow. What did I do?

I helped them see what they could control.
Accept what would always be fluid and that if you can’t fix/fight/change something you can still control what you choose to think – because thoughts impact on all results.
Be mindful where you look. Discussing doom and gloom brings doom and gloom to the forefront of your mind and the human mind loves to give you what you focus on.
If you don’t want doom and gloom be aware that it exists, that it could be impacting on your thoughts, feelings, actions and results and take responsibility for your choice of thoughts.

So often when I’m working with a new client I hear “We want to achieve this” and when I ask them to explain it in more detail there is no depth to their want for that goal. Which means that in times of uncertainty as we clearly could be considered as having right now, it’s imperative that you choose the calibre of your thoughts. Remember bad new sells, and you are not a news story.

Define your own direction. Don’t get pulled into a negative rabbit hole. Concentrate on what you want and how you are going to ensure you will get there, we all know someone that has achieved great things despite the odds.

That’s all of us right now.

Ditch the doom and gloom. Leave that for your competitors. I established The BWN in the middle of the last recession. If I’d listened to the doom and gloomers I’d have believed;

Now is not the time to grow, it’s time to batten down the hatches and survive.
No one is going to want to network in a recession.
No one is spending money on marketing or coaching.
People won’t travel to a remote hotel just to hang out with other business owners.

The list was long, and I didn’t’ listen to any of it. If anything I have always found that when everyone else is stunned like a rabbit in the headlights that is the perfect time to think big, plan well, structure the actions and concentrate on what you really want. Because you are likely to achieve despite anything. It’s your choice where you choose to focus your thoughts, energy and actions – choose wisely.

Business – Its One Hell Of A Ride…

…Well it can be if you get it wrong!

You see often I see business women doing really well and then all of a sudden they are in free fall and they don’t even notice it, until it is too late.

How often have you been so busy that you’ve not had time to get on with the business development, marketing and strategy that needs to be always attended to, only for 3 to 6 months down the line discover you have a dip in sales, in focus and drive for your business?

Imagine your business life is like riding a roller coaster. When you go up those massive tracks slowly being pulled to the top, that’s when you are looking at the view, keeping an eye on what is happening and very aware of every thing around you, (because there is time to do that on the way up!) the sales are coming in nicely, you know what your marketing strategy is and you are taking the right actions consistently and getting the growth, profit and results you want.

Then things pick up.

Suddenly your thundering along, a lot faster, there is not so much time to enjoy the view and keep an eye on every detail. You take your eye off the prize as you race along and suddenly you are flying down a massive dip to the bottom where unfortunately folks there is a big dip in sales and success.

There is a reason that you only scream on the way down and not on the way up! I reckon your subconscious has already tapped into the fact that things are about to get hairy!

So what can you do, to stop the peaks and troughs of focus, sales, increased profit and success?

Keep your eye on the target – have a big fat clear goal. Always. If you can’t describe it word for word to me, then its not clear enough. Do it again!
If you easily become a procrastinator, ask yourself am I better motivated by how awful this will be if I don’t do it, or how wonderful this will be if I do? In business we haven’t got our Mums there reminding us why we have to do what we have got to do. My clients know that I will be that person to kick butt if need be or gently encourage. Which leads me into…
Who will motivate you to stay on target? Know this on a good day, because on a tough day it’s not so easy to think clearly.
Get automated! What can be outsourced and what can you plan in advance for when you know you are going to be mega busy and up against it.
Its easy to know why you do what you do on the way up, but when sales are falling away and you are worried about overheads and sales its not so easy, so have it clearly defined. Writing it down, pinning it on the wall, opening screen on your laptop. Just remind yourself daily why you are awesome, its going to be fabulous and why consistent good practice will stop the dips that take away from the pleasure of the peaks.
Get consistent. Good practices lead to a smoother ride. What business practices do you have?

Good actions, consistently will help you avoid peaks and troughs. Every business has to adjust and change what they do, but it should be an organic process in line with your customers and the ever changing market. Not an afterthought when you suddenly realise that next weeks looks like a tough one!
For more ideas on how to avoid the peaks and troughs that I see attack businesses, get in touch. January is not so far away and for some industries that’s a big growth time, but for others its a pull ya belts in and lets hold on tight….why bother with that? What about a bit of fore thought, targeted action and get back on track enjoying the ride?

Call me and lets make that happen – 07989 935556