I have just started a conversation on social media with a woman who is setting up her own business in a creative industry.
Her big dream is to turn her passion and love for art into a business.
I’ve met many people over the last few months with similar goals.
So here is my top 15 guide to success for creative businesses;
(There are plenty of others and social media is a constantly evolving monster so be prepared to explore, trial and play with it. So no matter what you can stay current and create an effective marketing strategy organically.)
It may sound easy to spend money right?
But when it comes to helping your business grow, thrive and succeed how can you know you are spending your hard earned profits on the right things?
People will tell you come to our event, advertise with us, exhibit here, join our organisation, it will help your business. But money doesn’t growing on trees, so how can you know you are investing in the right marketing or if you are wasting your money?
I’m often asked “Should I spend money on advertising in this magazine?” or “Should I exhibit at this event?”
So here are my top tips to help you work out if it really is a great opportunity for you and your business success;
You could spend every penny of your profit on paying to attend exhibitions, trade fairs and shows or on advertising on websites and in magazines, so think carefully about the outcome you are looking to achieve and what ever you do decide to do know what your desired outcome is. How many sales, new leads, etc you are aiming to gain from this.
And lastly know in advance how you intend to measure the level of success your marketing investment.
I hope this helps you decide where to spend your profits, although I should warn you if your marketing budget is smaller than a budgies handbag, fear not. With my marketing production line there are enough answers to get you new leads and sales without spending any money! Click here to try it for yourself
Or give me a call if you are having a tough time, I’ve a way of helping for all budgets!
Women across the world can’t help themselves (me included!) we are always being polite and thinking about others, which is highly commendable but how useful is that for business?
Well on the positive side, people get to like you and that grows the all important trust which is essential if people are then going to go on to recommend you. If you are genuine it also shows your values and your beliefs that will affect your business and people will want to see that, as it proves your congruency to your business and yourself. But women are too polite when it comes to getting what they want for business success.
We can get caught up in etiquette and politeness and forget to ask for what we want. It’s essential that you tell people what you need. I am not encouraging the scourge of busy business women’s life – spam email. I am talking about directing the conversation to what you need. Ensuring that you find out what the person you are talking to needs too. In doing this you come away with a sense of purpose. Knowing that one more person is on the lookout for what you need – how great is that?
Want to take it that step further?
PICK UP THE PHONE
(It has come up in more than one conversation with clients recently, so seriously PICK UP THE PHONE!)
The whole world carry them around for more than just social media and funny videos!