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7 ways to get in the press for free

It’s been said that I make it look easy to get in the press, and while that may be true it really doesn’t in my viewpoint take rocket science for you to achieve that too. Admittedly this year I’ve worked closely with Voom Media run by Vanessa Moon, but that is purely because I’ve wanted to concentrate on other areas of my work and not as much on PR. So here are my 7 top tips to getting in the press for free.
(Just remember it will cost you your time, so make your time count, don’t get distracted by social media, get on with it, and get it out there!) And if you think you can dip in and out of this, think again. As with any area of your marketing strategy you need to be consistent with this. My marketing production line really is the basis of this, but this should get you started;

 

  1. Write a press release about something that is happening in the national news from a local viewpoint. If you’ve never done a press release before here are a few pointers;
  • Don’t try and sell anything.
  • Speak third party, ie; International author and speaker Mandie Holgate added “….. (Unless you are being asked to share your personal viewpoint in a column for instance.)
  • Finish with END and then add a short bio (usually only a couple of lines) explaining why you are the expert and why its relevant. (Still not salesly!) Add contact details and website if relevant to do so.
  • It must have a killer headline. Something that the reader (and editor will instantly want to read). (Don’t know what words to include? You probably need to spend all of £24 and do my Marketing Production Line course to understand power words)
  • Pictures really do paint a thousand words. So, add a great image that tells your story.
  • Don’t try and cover too many topics in one article.
  • Know who you are writing for. And no that’s not you, that’s the publication. They are not a charity they want to increase sales. So, their publication needs to be interesting, useful and relevant to their target audience. Make their life easier and provide that kind of content.
  1. Get yourself known as a thought leader in your industry by writing blog articles that you share in multiple ways. Social media is used by journalists to find experts to speak about all sorts of subjects so what do you want to be known for? Get blogging, vlogging and sharing your views on that subject, and make sure you do this regularly.
  2. Listen to local radio and buy the local papers that you wish to feature in. If they are covering a subject and you can give them the local view on this, phone them! This way you also understand their style of communication and how you will need to adapt to fit into this.
  3. If and when you get on the radio or to speak to a journalist remember nothing is off the record and if you sell at them, you won’t get a second chance.
  4. Share your big news. And if its salesy, don’t do it! Partner up with a local charity and help them raise their profile. Host an event for a local charity and get in touch with the press to tell them more. First year in business? First member of staff? Awarded a grant? New premises? Sold your first product to the US/or outside of the UK? Won an award? Read the publication in question to understand what they consider newsworthy.
  5. Have a strong view on a subject? Be prepared to back it up and to have some people not like your views and speak out!
  6. Check out the hashtag #Journorequests. And if you are thinking of writing a press release, and dumping it on your website and adding the #journorequest to a link to your article on social media, then think again. Seriously respect how busy and how many tight deadlines journalists have. And don’t ask for my journalist friends contact details. I too respect their busy schedules far too much to let them be spammed by people who just don’t get how to use PR in their business.
  • June 28, 2017

Your Marketing Production Line

marketing production line mandie holgate

I love this simple tool for ensuring clients are selling well. Are they talking to the right people in the right ways to ensure they are interested, engaged and buying?

Does it ensure you are using the right words and communication to entice the right customers to you?

I want you too to hear those magical words my clients say “Mandie, it’s like clients just magically fall from the sky.” They don’t there’s a process and I help businesses, big and small find the sales strategy solutions for them.

  • I’ve been on holiday in August and sold tickets to events in December that I wasn’t even promoting.
  • I’ve gained speaking engagements, coaching clients and even free PR opportunities and I’ve been sat in the hottub.
  • I even gained a book deal when I was not even looking for one – that is still bringing in profit years later with very little effort on my part!

To really simplify this process, if you are utilising 8 to 10 tools from the above graphic your business will be gaining new business, new enquiries, opportunities and even a book deal – well you never know, that’s what happened to me.

I’d never share something I didn’t know worked and I’ve worked with thousands of businesses to help them sell well, increase profit, engagement and sales so I know this works.

You can ditch the sales talk, and the trying. Get this right and your passion (Well actually your marketing strategy) sells your wares.

ACTION: So what tools are you using? And what are you just playing with? What are you consistent with?

Be honest.

You can download a copy of the Marketing Production Line (not for alteration or sharing) here.

This course looks at your marketing strategy in detail and trains you through modules to ensure you sell well. It can also help you get in the press, gain new business, get repeat sales, heck you could even get a book deal (I did!) this really works, its the backbone of so many clients marketing strategies in so many sessions. 

And if you are just reliant on social media – you could be leaving a lot of business for your competitors!

This course helps you understand who you are selling to, what you need to say to them and what makes them become customers – click her to learn more about the find your target audience course and get them buying here.

My courses work because they use the strategies I implement with clients businesses of all sizes. Like Nicole from Ace 24 Consultancy who increased sales to their ideal monthly target within 3 days, and reached the ultimate “let’s think big” year goal in 3 weeks. (She really likes me!)

Or Mr X who asked for their first 6 figure contract – and got it.

Or Mrs X who went from part-time business owner to full-time company with offices and staff in one year!

I don’t hold back with the tools and techniques for another day, it’s all here, I just want you to succeed!

What could it do for you?

And if you want to hang out with me on a daily basis getting free advice, support and ideas – join my mastermind group here.

If you take action on this article and my Sales Mountain (this is great for helping you upsell and gain loyal customers) it would be great to hear what action you take – I love your business good news.

  • November 7, 2013