I remember as a child being told “Mandie Timns you ‘re all doom and gloom!”. I was always Mrs Happy, Positive I love life or Mrs Oh no the worlds’ ending. (That’s why I know we can all change, because I have!)
As a child I loved Lost in Space and the sad robot was who I was compared to most of the time. It’s not easy to change however it is something we can all do.
So last night I was lucky enough to slide into a beautiful full length ball gown covered in sequins, spend far too long getting ready and head out to celebrate the finest businesses of my home county, Essex.
As a coach and Founder of The Business Womans Network I realise that one of my super powers is that I love business. Not just mine, everyone’s! I’m so ridiculously proud of everyone’s achievements and I’m very happy to be regaled with your business story, passion and ambitions. Therefore to spend the evening with so many businesses that I’ve helped, watched and loved for years and to see their faces light up on hearing their name called out was sheer joy.
But here’s the thing. Many of the speakers and guests were also overjoyed at everyone’s success and passion however I couldn’t help noticing the doom and gloom.
Into too many speeches in my view Brexit reared it’s stupid, unruly head. (This is not a political post so you are safe to read on.)
Why does this matter?
Surely it is something that is happening right now and could impact on all businesses?
Last time I looked I was not a politician or the Prime Minister so getting stressed about Brexit achieves nothing. On a celebratory night to mention the B word was just as useful.
Have you noticed how two people both have the same end destination or goal and yet only one will get there despite similar skills, beliefs and passion, why?
And what does that have to do with Brexit?
Concentrating on the negative around us is not good for business, we do need to be mindful of what could impact on success, our teams, our suppliers and profit margins however ultimately you don’t have control over Brexit so talking about it only creates fear, tension, negativity and nervousness – and consider any big occasion in your life, were those feelings and thoughts useful or damaging?
It is mindful to remember that bad news sells, not good news, and as such if you want proof that it’s all doom and gloom you are going to be able to find it, however if you want to hear that business is good, people are seeing record breaking sales, profit margins and companies are sustaining growth despite smaller budgets, then you can find evidence of that too.
You see the human is a clever thing, it can look where it’s told to, the brain in all humans can be powered up for greatness or reduced to a nervous bundle of oozing do nothing just with a thought. So if you concentrate on the negative your actions will be impacted upon.
This is not pie in the sky, airy fairy “your coach believes in you” nonsense, this is factual. I can work with a team who know that there is no more money, there will be no extra staff, they do have far too many emails and the to do list seems to grow as fast as they tick things off – and despite what could be perceived as doom and gloom there company grows, the staff become happier and feel more respected, KPI’s are nailed and profits grow. What did I do?
So often when I’m working with a new client I hear “We want to achieve this” and when I ask them to explain it in more detail there is no depth to their want for that goal. Which means that in times of uncertainty as we clearly could be considered as having right now, it’s imperative that you choose the calibre of your thoughts. Remember bad new sells, and you are not a news story.
Define your own direction. Don’t get pulled into a negative rabbit hole. Concentrate on what you want and how you are going to ensure you will get there, we all know someone that has achieved great things despite the odds.
That’s all of us right now.
Ditch the doom and gloom. Leave that for your competitors. I established The BWN in the middle of the last recession. If I’d listened to the doom and gloomers I’d have believed;
The list was long, and I didn’t’ listen to any of it. If anything I have always found that when everyone else is stunned like a rabbit in the headlights that is the perfect time to think big, plan well, structure the actions and concentrate on what you really want. Because you are likely to achieve despite anything. It’s your choice where you choose to focus your thoughts, energy and actions – choose wisely.
Recently I’ve been working with a lot of business owners who to put no too finer point on it want more sales.
They know their products and services are good but for some reason not enough people are buying them, and so they call me in.
And what I’ve noticed is this;
Most of these business owners undertake aspects of their marketing strategy beautifully. They may have mastered referrals or networking. Social media or websites. But when you look at the big picture, well frankly their marketing strategy is lacking.
But what is it lacking you ask?
Well imagine you were in the forest and you were lost, would you sit hidden under the trees and hope someone would stumble upon you?
Or would you light a fire?
Maybe you would clear the undergrowth and right “help” in big stones?
Maybe you would head in the direction of water?
Maybe since in this analogy we are not in the olden days, you have a phone. Have you tried that?
You see if you do one thing you are likely to get one level of results. And if you do 2 things you are likely to double your chances of success. Okay so admittedly walking up to a bear and saying “Excuse me, do you know the direction to civilisation?” Would not be the cleverest move, so we need to add in there that you need to do 2 sensible, calculated things.
So what happens if you do 4? Or maybe 5? Or lets really go to town and what if you did 10 things to get you out of that forest? Would you be more likely to get the result you want and be sat by the fire with cocoa by bedtime?
So when it comes to marketing THAT is what I see. A lot of business owners do SOME things well. However if they added more things to their marketing repertoire, well guess what could happen?
So ask yourself when it comes to our marketing strategy “What do we do well?” Then ask yourself “What do we need to add?”
Because here’s the killer if you don’t add things you are basically hiding your great companies products and services. It’s like you are sat in your office talking to your wall and hoping it will put in a big order!
If you were lost in the forest I’d be expecting to find some licked clean bones in a few years time huddled under a tree. Ooooo not good! So take a look at your marketing strategy today and stop being the best kept secret. Get your business loud and loved.
Because if you don’t, your competitors will!