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7 ways to get in the press for free

It’s been said that I make it look easy to get in the press, and while that may be true it really doesn’t in my viewpoint take rocket science for you to achieve that too. Admittedly this year I’ve worked closely with Voom Media run by Vanessa Moon, but that is purely because I’ve wanted to concentrate on other areas of my work and not as much on PR. So here are my 7 top tips to getting in the press for free.
(Just remember it will cost you your time, so make your time count, don’t get distracted by social media, get on with it, and get it out there!) And if you think you can dip in and out of this, think again. As with any area of your marketing strategy you need to be consistent with this. My marketing production line really is the basis of this, but this should get you started;

 

  1. Write a press release about something that is happening in the national news from a local viewpoint. If you’ve never done a press release before here are a few pointers;
  • Don’t try and sell anything.
  • Speak third party, ie; International author and speaker Mandie Holgate added “….. (Unless you are being asked to share your personal viewpoint in a column for instance.)
  • Finish with END and then add a short bio (usually only a couple of lines) explaining why you are the expert and why its relevant. (Still not salesly!) Add contact details and website if relevant to do so.
  • It must have a killer headline. Something that the reader (and editor will instantly want to read). (Don’t know what words to include? You probably need to spend all of £24 and do my Marketing Production Line course to understand power words)
  • Pictures really do paint a thousand words. So, add a great image that tells your story.
  • Don’t try and cover too many topics in one article.
  • Know who you are writing for. And no that’s not you, that’s the publication. They are not a charity they want to increase sales. So, their publication needs to be interesting, useful and relevant to their target audience. Make their life easier and provide that kind of content.
  1. Get yourself known as a thought leader in your industry by writing blog articles that you share in multiple ways. Social media is used by journalists to find experts to speak about all sorts of subjects so what do you want to be known for? Get blogging, vlogging and sharing your views on that subject, and make sure you do this regularly.
  2. Listen to local radio and buy the local papers that you wish to feature in. If they are covering a subject and you can give them the local view on this, phone them! This way you also understand their style of communication and how you will need to adapt to fit into this.
  3. If and when you get on the radio or to speak to a journalist remember nothing is off the record and if you sell at them, you won’t get a second chance.
  4. Share your big news. And if its salesy, don’t do it! Partner up with a local charity and help them raise their profile. Host an event for a local charity and get in touch with the press to tell them more. First year in business? First member of staff? Awarded a grant? New premises? Sold your first product to the US/or outside of the UK? Won an award? Read the publication in question to understand what they consider newsworthy.
  5. Have a strong view on a subject? Be prepared to back it up and to have some people not like your views and speak out!
  6. Check out the hashtag #Journorequests. And if you are thinking of writing a press release, and dumping it on your website and adding the #journorequest to a link to your article on social media, then think again. Seriously respect how busy and how many tight deadlines journalists have. And don’t ask for my journalist friends contact details. I too respect their busy schedules far too much to let them be spammed by people who just don’t get how to use PR in their business.
  • June 28, 2017

Getting In The Media (The Easy Way!)

I often get asked how I make it look so easy to get in the media for both myself and my clients, as many of you seem to really struggle.

So here is my quick tip guide to getting lots of lovely free media attention, and a genuinely good tool to add to your marketing production line.

This is also works well to make you a expert of choice for radio stations. I’ve a number of clients who are regularly called on to speak on their area of expertise on 5 Live, The World Service, BBC Radio 4, and local radio stations – you can imagine how good that is for business!

(Have you seen my Marketing Production Line yet? Click here to download yours – unless course you don’t fancy more sales?)

  1. Journalist are Mega busy and up against dead lines so they need you to make life easy for them. Your email has got to jump out at them, because the fact is they get a lot of businesses who talk about their business, so how will your subject line grab their attention? which leads me into tip 2…
  2. It has to be relevant and interesting. Okay so what you do for a living you are positively passionate about, but that doesn’t make it news worthy. Ask yourself “Would the general public be interested in this?”.
  3. Find the story. Everyone has an angle, you need to work out what yours is. Don’t know it? I can help you find it, I’ve done it time and time again for my clients! So ask “Yourself what is our angle?”
  4. What is in the news? What news stories can you have an opinion on? Local press always need good sources to quote. Look at how to get known and used for these. Again I’ve done this a lot and its leads me into tip 5.
  5. Be useful to the media. I’ve built up a great rapport with local and national journalist and the media. Ultimately I appreciate how busy they are, so I won’t forward them every press release I get sent (I’ve got my own work to do too!) so you need to look to build good relationships (as you do in all areas of your business) so that you are a natural person they turn to.
  6. It has to be a win win situation – think what could be useful for them, rather than “I want my name in print.”

Well that is just a taster folks to get you going, but I hope that helps. Getting in the press has led to some fantastic opportunities for me even national TV and going to the Home Office, so I strongly urge you to get your business in the news!

getting my BWN coordinator business woman nadine gamble in the east anglian daily times

The fabulous Nadine Gamble launching The Business Womans Network in Tendring. Not sure Nadine was expecting as much free PR as she got!

top 50 women of essex in essex living mandie holgate expert on women in business

Named as one of the top 50 business women in Essex Living featuring a stunning 16 page spread celebrating women in business.

Mandie holgate talking about fight the fear in Red Magazine expert on mindset

Featured in Red Magazine talking about fear and how it impacts on our success talking about my book Fight the fear that helps you override the top 12 fears that impact on us all and stop you from achieving what you want to.

Mandie holgate business coach at number 10 downing street championing small business

After winning Small Business Saturday’s Top 100 Small Businesses award in association with The Guardian newspaper. I was lucky enough to be invited to No 10 Downing Street,. This led to lots of lovely free press!

  • December 12, 2013