I hosted a last minute (because I love your business) social media master class recently and this is the email I shared with the business women afterwards. Some of these business women were completely new to social media and others had dappled and some would even say they were getting some results. BUT they all left saying “Wow thank you!” and I loved the way one business women said “Oh now I get how to not make it take up all my time!”
So I thought I would share my top tips for them as they move forward using social media as part of their marketing stratetgy:
“I’m aware that we didn’t have as long as would have liked to go into more detail, but I hope that we were able to concentrate on what to say, when to say it, to get people interacting with you, wanting to sign up to your mailing list, reading your blog, etc, so that you are able to gain new leads and more importantly sales.
With the use of Hootsuite it would be good to hear that you aim to get tweets, etc automated and if you were my coaching client, when you intend to put into the diary to actually do it. Even if its just to write a one week plan of what actions you could take. Everyone has to start somewhere!
Remember to test and measure your results. Are people engaging with what you say? If not trial other times of the day.
With Facebook and Linkedin – think about what groups it would be good to join and engage with other peoples conversations. And if you want to post your profiles to me on any social media platform to discuss please feel free to.
In the future it is worth considering;
Using Eventbrite for events (because it can be so easily integrated into Facebook and helps you track where leads have come from.
Using Mailchimp, again its easy to share on your social media.
Its also good to share your press releases online (once published) for many reasons, but I will save that for another day, as well as a ton of other stuff!
Its all about sharing useful relevant content that makes people want to be involved in all that you do. Share your passion!
Here are some blogs that maybe useful too;
And remember don’t be frightened or put off by what I share here its all about you personally moving forward, not about all being the same. Social media just like your marketing is an ever evolving thing and that is why I like teaching business women those skills so that you have them for life and constantly grow and adapt with the ever changing markets.
Keep in touch and let me know how you get on and if you feel I can assist further please do not hesitate to contact me,
And they say the proof is in the pudding, here is the little conversation that I had with one fabulous Essex business woman I’ve had the pleasure of knowing for years, after last nights session it was great to see Kate Nudds from Professional Choice Recruitment online – boy was she keen to put things into practice!;