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7 reasons why your business is failing and how to fix it

Owning your own business is awesome when it works, but it can also be frustrating when you don’t get the results you want. I’ve helped over 10,000 people to grow businesses. Often with no budget or time, often quadrupling profits in a short amount of time, so let’s look at 7 reasons why your business is failing and how to fix it

1. Relying on social.

Social media should be part of your marketing strategy, not it’s entirety. Imagine Facebook disappeared tomorrow, what would you do? I often find business owners pouring tons of time (and money) into social media but without altering the next 6 fails they will fail to make it work. Social media is reliant on you doing something — either physically adding content and/or spending money. Consider blogging works 24/7 and is evergreen marketing — i.e., it works when you aren’t.

This graphic is not the prettiest, but it sums up how you need to think about marketing — what 8 to 10 tools will you use?

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2. Not really knowing your audience and why they buy from you

When you start a business it’s great when people are buying, but if you don’t know the science behind why people buy you are missing out on the opportunity to get people buying often with little input from you. All of my clients can tell you where they met their clients, what issues their clients have, where they like to shop, even what TV shows they like and what car they are likely to drive. Knowing this information is essential. When I teach people how to blog or communicate to sell, I teach them how to find the power words and the power sentences. These are the powerful hooks that make people want to learn more.

3. Not keeping an eye on the competition, trends, consumers.

If you can’t tell me what your competition are charging, what they are selling and how they are getting to their customers, you are missing a trick. If you can’t tell me whether your customers are using Tik Tok or Facebook, real books or electronic, you are missing a trick. Trends change. In marketing the humble leaflet went through years of neglect. Now it’s back with a vengeance as we tire of looking at screens and want something tangible. Our needs change all the time. You don’t need to obsess about the competition, but you do need to know what they are doing and how it could impact on you and your customers. Remember competition is also an opportunity for collaboration.

4. Not knowing your numbers.

If you want to grow, you first need to know where you are. How many followers on social media? How much interaction? How many visits to your website? How many sales? What were they buying? I can help a company increase profit just by looking at the numbers and working out what to sell, what to promote and what to increase in price. It’s scary increasing prices, so the next fail is essential to learn from.

5. Not asking for help.

When I set up my own business in the 2008 recession, I made the mistake of trusting everyone I met. That was ridiculous, it led me to spending money on things I couldn’t afford and weren’t essential to getting a business off the ground. I learnt the hard way, so you don’t have to. Don’t assume that someone on social media with an ability to use Canva to make pretty posts is going to be good for business. Last year I saw new clients who had gone elsewhere before working with me who had collectively wasted over £150,000!

Ask for proof that person / business can help so you don’t go it alone. It will be so much harder I promise you. I’ve a mastermind group you can join for £10. Why is it so cheap? Because I live by my tagline “As passionate about your success as you are”. Look for people like me and ask for proof. You want to actually speak to happy customers, so you know your profits are being invested in the right places. It will be essential to have the right help to ensure you don’t fall for the next fail.

6. Not being consistent.

In business I tell clients that if they want to grow their business, they need to find 25% of their time to do it in. You have to be consistent in anything you want to get results in. But don’t fight who you are. If you don’t like structured goals, then keep it fluid with a basic structure that is allowed to be deviated from.

If you need structure, then check your diary and schedule time to get it done. Do you need a whole day a week? A half day? Or will you get bored? In which case make it 30-minute chunks. Be consistent in your marketing, your customer care, your networking, your growth and your attention to your health too. This is another reason why working with a coach is so powerful because we not only help you write the plan and its actions, but we also make sure you take action and get the results you said you would!

7. Not following up

And lastly of all the fails in business, not following upis a crime against your success. Many of my business owner clients make more money just from following up. Before you go looking for new business, you will be amazed how much you can do with your existing client base. Get in touch with past customers, ask them to recommend you and/or leave a review. Google My business is a neglected tool to business growth — you don’t need a million reviews to benefit from local targeted traffic.

It does involve confidence to do effective follow up but then a successful business will always need confidence, so always make sure that’s on your side.

Did you love this article and it’s given you some ideas to try? Head over to my confidential mastermind group and I will guide you through making them work.

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  • February 5, 2022

How to control that voice in your head! The 4 step Voice Exchanger strategy

Here is a proven way to get that negative voice to shut the hell up.

This is only a quick article so I don’t have the time to explain why you need to do this but a client just messaged me to tell me how powerful this little technique is that I created that I thought I would share it with you too. As always let me know how you get on and of course my books and courses are packed with strategies, tools and techniques that work so let’s work together and make you more successful.

I call this the 4 Step Voice Exchanger strategy for when your head is full of negativity and you tell yourself bad things like;

  • Where did that wrinkle come from?
  • Is that what I really look like from the back?
  • They are never going to want to work with me!
  • Why am I so useless?
  • Wow, I suck at maths, grammar, public speaking, asking for what I want!
  • I can get anything right!

Whatever negativity that voice is giving you I see it damage clients success and happiness all the time, it even destroys your confidence and undermines your ability to believe you can achieve and not fail again and again and again. So let’s get rid of your negative voice and get a healthy one in your head. Here goes…

  1. Start to notice what you say to yourself. Notice the negative things you say to yourself for 1 week. Don’t try to change them, don’t try to explain them, just notice them. If you want to make this step mega powerful write down what you notice. You will need to carry a pad and pen with you or store what you discover on an app on your phone – it could make step 3 a lot easier.
  2. Say No! We often assume the next step would be to change that voice. Change is sometimes easy but often hard so let’s make this an easy process. In the 2nd week every time you hear a negative statement in your head tell it No! Actually for a lot of clients they don’t tell it no, they tell it “Oh you, F**k off!” Sometimes this step is made easier by imagining that voice has a body to go with it. For one client we imagined it was a squawky brightly coloured parrot. You will see in step 4 what we did with the parrot! For another client we imagined the voice was an evil version of themselves. I asked them to tell me what it said to them and I said to them. “I really don’t like that person” my client agreed and said the nice version of her who took her to yoga and out for cake was going to tell her to naff off – get’s to the point right? Don’t think you need to be imaginative to make this work. If saying NO is enough for you then that’s fine. Do this for 1 whole week. If you don’t manage it, then notice what happened. And start week 2 again. This is about bringing lasting positive change to your life so don’t assume you will fix it straight away. For some clients they come back and tell me they failed and we work on the reasons why it failed and discover what was causing the lack of progress – so you see even failing is achieving if it moves you forward!
  3. Say the positive. In step 1 you ideally wrote down what you were saying to yourself. All that negative self talk. For every statement write a positive statement. For instance; “Why are you so rubbish at that!” becomes “I am proud of what I know about this and would like to know more” or “Wow fatty lay off the cake” becomes “I love my food and I love my body” You can be as creative or as blunt as you like. It’s in your head and it is only for your ears. As a rule to guide you if you wouldn’t say it to me, your best mate or the love of your life then you can’t say it to you EVER AGAIN! If you struggle with this stage (and many clients who lack confidence or have something holding them back do) then post to my mastermind group and I/we can help you create new positive sentences to say to yourself. At this stage (and this is very important) you don’t have to believe these sentences, you just have to choose to say them for a whole week.
  4. Notice. For week 4 just notice what is happening in your head. It will be one of a few things; either 1. You will notice your voice is changing, you may slip up but on the whole you are getting a far kinder, helpful supportive voice in your head. Notice how it impacts on your actions and results, this will become a good motivator to keep going. Remember the client with the parrot as their negative voice? They came back 2 weeks later and told me that every time they heard that parrot they cooked it with chips! Chips were their favourite and they had joked with me that they could eat anything as long as it came with chips. Such a daft flippant statement turned out to be the perfect way of destroying their negative voice. I last spoke to that client 2 weeks ago and they told me they had achieved an amazing promotion with a very healthy pay rise and it couldn’t have happened had they not destroyed that voice in their head that told them they weren’t good enough – this strategy seriously works! 2. You notice you are getting no improvement but you are noticing all the bad stuff you tell yourself (this is still an improvement, so praise yourself for it. 10/20+ years of telling yourself bad stuff doesn’t always get fixed overnight.) It’s all too easy to only tell yourself off for failing at this proven strategy that Mandie uses with her clients and not appreciate how far you’ve come. Don’t go it alone, ask for help. I’ve been developing strategies to help people achieve and overcome adversity and confidence issues for many many years I know this to be true. 3. You gave up half way through week 2 and never got to week 4! If this is you look to what makes you disciplined and stick with things. How can you migrate those skills to this easy 4 step exchanger? If you don’t do this ask yourself this question (and write down the answer) “

If I don’t do this 4 step process what will I be agreeing to?”think it’s a load of crap and doesn’t work

4. You think this is a load of rubbish and it doesn’t work. In my experience when I’m coaching teams I’m often confronted with someone who thinks my methodology is a load of rubbish and that I’m a tad flippant and far too jokey to be doing any good. And that is fine. They are usually the first to be asking me questions on the practices I use and tell me how life changing they are. So if you do think this is a load of rubbish it tells you more about what you think about yourself and your ability to change than it does the strategy. And that in itself is worth investigating, in a coaching session it would probably tell us why you do what you do and how to get the better results you want.

So that’s it, it’s a lot longer than most techniques I teach which can make changes to your life and success within a few hours, but for something so deep rooted this is a powerful way of getting that negative voice disintegrated and get a voice in your head that says “Wowsers you are amazing, let’s do great things together!”

As always let me know how you get on and feel free to get in touch any time. I know how to make your brain work powerfully for you so you get amazing results in all areas of your life.

 

  • August 12, 2020