Here are a few ideas to help you when it comes to picking up the phone.
“I hear what you say about x that sounds good to me.”
“I feel that the key points are this, would that be right?”
These all allow the other person to feel listened to. And if you struggle to hear these vocal clues, get in touch I’d be happy to share some more ideas for you.
The whole point of the phone is that it can be used to get impressive results fast.
To build rapport and connections easier than via email where tonality can get misheard or misread.
It is to make yours and those that you work with lives easier, happier and more successful, so you can see the fear of picking up the phone is one we all need to get over, or it can have a costly impact on success.
If you would like more support, there’s a whole chapter in Fight the fear that looks at this fear and a number of other chapters that look at why the fear exists in the first place!
If I had a £1 for every time I had heard the above statement, I would be a very rich little bunny.
However I don’t so I make sure my marketing brings in the customers. You see an effective marketing strategy WILL deliver leads, and if you are getting quality leads then guess what that leads to?
You guessed it, more customers.
But I do appreciate it can be tricky to factor in time to market your wares as well as to make and deliver them. So what can you do to make life easier?
Before you even think of aiming to make marketing easier to manage. Do you know what works?
If you don’t know this STOP right now. You see, you need to know what is working to deliver great leads and enquiries so that you can replicate that. So first of all concentrate on researching and analysing what works.
WHEN you know this information you can then use tools such as Hootsuite or Tweetdeck to schedule your social media. Taking into account when your ideal clients have the time to read your offerings, comment, reply, etc.
Next look at the real world marketing that works for you. Picking up the phone, public speaking networking, meetings, etc. What have the biggest impact and concentrate on making them deliver MORE to you.
For instance networking can only be effective if you dedicate to it. Know what you want beforehand. Attend regularly to build relationships so that people want to do business with you and most importantly follow up after EVERY event.
This approach needs to be applied to all areas of marketing that you have and constantly consider this…
What are you doing so that people are automatically keeping up to date with you and your business?
How can other people support your marketing strategy?
Affiliations, discounts, special offers for loyalty etc.
Unless you are a larger company with a lovely thing called a “marketing budget” this is going to come down to you and if you don’t find a way to create a marketing strategy that fits into your busy life you will always have dips and troughs of customers.
Now wouldn’t it be nicer to just have that steady flow of new customers heading to your door?
And don’t get me started on repeat sales!