Have you ever walked away from conversations thinking “Why didn’t I say that!”? or found that you lose your true voice when talking business or waffle on and then think “Why did I say that!” or that you wish the ground would swallow you up when asked “what do you do?” or “speak for 60 seconds about your business”? Do you struggle to find the right words to turn a conversation into a customer?
Communication can be incredibly powerful for enabling a contact to turn into a client. In this article, I would like to share with you 8 top tips to be a compelling, confident communicator that does not fear the competition and can speak powerfully to anyone, anywhere.
I see people in business make fatal errors in the way they communicate, when I host a training session on this Conversations into Customers topic I often get them started with the simple question “What do you do?” Because unless you can tell someone what you do in less than 20 seconds, you risk not engaging with that new connection. Ideally, if you learn this skill and the science behind what could be powerful for you to say, people will be saying things like “that’s interesting, how did you get to that? or “How does that work, tell me more?
|What reasons do people give for saying No?||Perfect Client||
What would your perfect client say in reply to this No?
(Not what you would say)
|Too expensive||You won’t regret spending a penny because this works?|
|I don’t have the time||Making the time to do this will save you thousands in the no time and could increase profit.|
Look through your table, what pain and pleasure words have you created. If you have bought a course recently you will have received the free gift with 111 pain and pleasure words that can make your communications and marketing more powerful. This above exercise will help you to start to create that list. Knowing the powerful words for your target audience is critical to knowing how to engage powerfully.
So remember to remove the fear from the word No, build your confidence (and if that is still tricky I’ve a course that you can work on at your own pace to help boost yours, learn more here) appreciate your perception of the world and how it could impact on conversations, learn to listen powerfully and mirror other people in tonality, words and speed. Get over your fear of asking for it (which is probably connected to your fear of what they may think – both of which are covered in my new book Fight the fear – how to beat your negative mindset and win in life.) And if you want to know if you are winning on this. Use the pain and pleasure power words from your list or the gift I give with every course to create a powerful sentence that trips up so many people….”What do you do?” Feel free to share what you decide on my social media. And if you are bit scared to do that, why not post on the Insiders for a bit of confidential feedback? And if the confidence is rocketing, what about sharing on Facebook live!
How to turn Conversations into Customer
Compelling, confident and capable speaker
Why didn’t I say that?
Why did I say that?
Or what did I say!
Simple questions can be a mine field. What do you do? And you ramble on for five minutes instead of reply that in 20 seconds gets them interested enough to want to know more.
First we need to consider not what we say but how we see the world
Pee forget our perception of reality is different to everyone else’s.
Brains filer out information.
Millions of rods and cones, research proved that we used to think our brain only saw what we needed to see in actual fact the brain sees everything and filters out what it thinks is not relevant.
Need a pad, meeting at one, next thing you know you are spotting gorgeous shoes
What does that have to do with powerful communications? Your perceptions are distorted by your beliefs and experiences and values
So realities differ.
Hot buttons. What riles you up? What are you passionate about? What do you have definite opinions on?
Being aware of your views on everything from Family, friends, sex, to business impacts on how you communicate.
Exercise – you love others hate.
Moment to write down what you think they may be. Need some help?
Next lets look at how to feel confident. Let’s look at the most scariest word in the world. No I want to de-fear you to this word because its part and parcel of running a business.
Get in pairs and say no – How did it feel?
Lower the fear factor. How to turn a no into a yes. This helps you find your pain and pleasure power words – my course for 111 of them These need to feature in your marketing and conversations.
Find your true voice – don’t say other peoples words, I hear people copy me word for word and it sounds daft. Find your own voice. What do you stand for? What is your mission statement? Know your values?
It doesn’t’ have to be the same as other people. By talking about what matters and using your true voice not only will you gain your own following which boosts your confidence you will natural attract the right target audience too.
Listen – 2 reasons – 1 gives respect and shows you care 2 powerful clues on what to say to power up your conversation.
This enables you to mirror body language with their words.
Adjust the speed you speak at. In pairs speak fast and slow – how did it feel?
Trial the speed you speak and be aware of other peoples choice of speed, pace, tonality.
Use in marketing and if someone likes detail in conversation be aware of that for your emails – you don’t want to get your there their and they’re mixed up and risk alienating them.
Ask for what you want. Women don’t ask for what they want.
Trial how you say it. The insiders is a great place for this.
How can I help you further.
I often hear people say “Why should I use you instead of a consultant or a mentor, What’s the difference?”
And having spent years learning and honing this skill and learning the intricacies of the latest ideas and thinking on the way we think, feel happy, achieve success and get what we want in life I would say that there’s no conversation on the planet like the conversation with a coach!
When I coach a client I can take the coaching hat off and I’ll tell a client I’m doing that to share ideas (that’s consultancy) and I’ll share my opinion if it looks like a client is really getting stuck (that’s mentoring) however coaching is enabling you to break through life time limiting beliefs and assumptions that are costing you success to help you understand what really matters to you, and to explore what you really want to achieve and how to achieve it easier on your terms creating laser focus and accountability.
It’s the most powerful conversation you will ever have, in a confidential, non-judgmental environment by using influential tools that take years to master and hone as a coach. (Although I feel strongly that everyone can learn some skills of a coach to communicate powerfully and think in a more effective way, quite easily if they wish to – it’s something I enjoy helping management and leaders to appreciate and learn!)
Here’s a good example for you;
A consultant may say “You need to do x, y and z?”
A mentor might say “How did you find using x, y and z, do you feel they could help in the future, here is what I found by using x, y and z and how to improve on them.”
A Coach may say “What have you tried so far? What did you notice that seemed to work? What do you think needs to change?” (And a lot more questions like that mean that you don’t just find a solution for this occasion, you learn to understand your natural style of thinking and what naturally works for you, so that as you advance in your goals, reach new obstacles or wish to achieve something else you learn what works for you and how to communicate powerfully into the bargain!)
The reason coaching is so effective is because we help you work authentically, according to the person you truly are. Tailor made coaching means a whole lot of listening. Consulting and mentoring involve a lot more talking!