Tag Archive

Tag Archives for " Success "

Too busy to have any time?

One of the things that clients often present to me is this illusion that “there isn’t any time to do anything else!” Remember someone far cleverer than me said that “time is an illusion”? Actually it was Douglas Adams in the Hitchhikers guide and he added to that quote “Lunchtime doubly so” but is that really what the successful person has to look forward to? No time and no lunch?

Here I share 6 top tips to spending time where and how you want, so that you aren’t too busy to find time for the things that could change your life and bring you want you really want;

You choose where to spend your time 

As scary as this is we have control over where we spend time. When someone says to me “But that has to be done!” I ask “says who?” and then when the client is able to work though well actually this is not on my agenda, this is what someone else has deemed important or I’m so used to doing this stuff first I just got into the habit of assuming this was the best use of my time. People are able to see how they choose to spend time. If every minute was a £1 or a $1 would you choose to use your time more wisely or differently?

In my book I look at our choice of using time. Remember that thing called Christmas Day? No matter what is going on, no matter how busy you are, you make time for it right? Why is that? Because in your head its important. It’s worth investing your time in. It’s something that is done. The whole world seems to stop for it right? Is that all coming from you or from your environment and society too? All these things should help you to see that if your goal was as important and all consuming in feelings and emotions as Christmas Day can be, you’d find a way to get it done!

Learn to say no 

In my book I talk about Can you justers, the people that never respect your time and seem to get to success quicker than you. It’s because they know to ask for help (another fear that plagues many of us and features in my book that can be killing your success!) and Can you justers know that by getting other people in on what they consider is important they make time. Now I’m not suggesting you become a Can you justers, (I would suggest you learn to outsource, employ or automate though) although I am suggesting you appreciate that they prioritise themselves. And you need to do the same.This is not you showing a lack of respect for others, this is you showing a growth in respect for yourself.

Working from home can be fraught with can you justs that you create for yourself. “It won’t take 5 minutes to put the washing out, load the dishwasher, etc, etc” The point is every time you leave the task that will get you the results you want in your personal and professional life it takes between 15 and 25 minutes to get back into the flow of working. Just do 3 to 5 little jobs a day. (Or just check Facebook or your emails that many times) and bam you’ve lost over an hour! 

Fear of your uses of time

Another reason we don’t use time wisely is because we fear the actions we need to take. Look at your attitude and beliefs about your ability to get the job done, to raise your game and get what you want. Do you believe you can do it? Do you believe it is going to be hard work and tough? If you do believe its going to be tough and beyond your capabilities what is the likely hood of success? Of believing you can achieve it? Of creating anything to do but that because you fear the outcome? 

Get clear on what you really want 

If you know what you are aiming for, what your long term goals look like and they are so clear you can already feel as if they have been achieved, there’s little that gets in the way. Create a powerful reason why that makes nothing more important than your goals, tasks and actions. Time is yours to command. learn that. Also check out the blog article on my website called The Catherine Wheel Effect. This looks at the impact of being thrown in any direction. You want to get back your lasered focus to get what you want. Be aware of what you want and time becomes a powerful commodity not a guilt ridden procrastination.

Do you forget to sleep, eat, or go to the bathroom?

Well even if you do eventually your body catches up on you! You are made of nature, you are not a robot. Instead of steam rolling through life working stupid hours thinking that is the smart way to success. What about a new approach, where you listen to your body? The day you feel tired, slow down a bit, “I can’t!” I hear you cry. “Really?” I say. Because a body not listened to or respected will prevent you from doing things at the most inopportune moment. Ever noticed how you get ill on holiday? Ever noticed how you have a big day and you feel awful? That’s your body saying “I really wished you listened about a week ago!” By learning to listen to your body more you can also start to tap into your mind more. And by doing this instead of your goals, ambitions and actions been in adversity to your human needs and the natural cycle of you, it will learn to be in-tune with it.

This may seem way out there wacky stuff, but the fact is the person that accepts that it doesn’t matter how powerful a golden hour at 5am is if you are a night owl and your circadian rhythm says “don’t function until after 9 and that still needs caffiene!”, it still won’t be the most powerful way for you to achieve. So start listening! 

Make time 

Ever have your Nan say this to you? I did, and my Mum “But I don’t have time to tidy my room!” “Make time!” was the reply. And its true, time is an illusion, we get to choose every day where we spend time. But be careful of the words you use. Notice the words connected to time? The words make it sound like a commodity that is leaking away all of the time. That is not necessarily so. In some cultures this is not even the real deal remember? 

I read a great article in Psychologies by Eleanor Tucker (December 2016 issue) that talked about how in some cultures time is actually cyclical. Think of Spring, to Summer to Autumn to Winter, repeating year on year. (In actual fact I often see clients repeating the same patterns, the same stories, and the same mistakes – cyclical!) By becoming aware of this they are able to change their patterns and adapt a new more productive way of thinking and living. Thus seeing that “I’m not stuck with this, I can change it.” And I would say the same is true with time.

As someone who learnt to be successful in the car industry many years ago. Time was finitely measured. Every bolt that was removed from a bumper added up, mud caked over the wheel arches and rust obstructing the Panel Beaters task? Add .1 of an hour. Because of this I have been able to break down time into tiny bite size pieces every day. It means that I can make time for lunch, to stroke the dog, to hear the birds and still get my important money making, change my life for the better things done first. I can look at my daughter as she whizzes through the door with her mad speed and put my phone down because I know she won’t want a lot of my time, and since there are 1440 minutes in a day why would I begrudge time to the things that really matter? It really is time to know what those things you want are and make time for them isn’t it? 

If you liked this my book looks at our choice of words associated with time, Can you Justers and the techniques, even the phrases to use with them, how to say No and how to ask for help, as well as how to understand your true values (Chapter 1 often throws a reader a curve ball!) Mandie Holgate Fight the fear book

  • February 1, 2017

How I got headhunted to write a book for the UK’s Leading Publishers

Okay so I’m no expert on this, however since setting up my business many years ago I’ve come to the national attention of the right people and organisations (even the Home Office and most national newspapers!) in what I wanted to achieve. And so since its been asked (a lot!) in the last few months, here’s the answer to the question that everyone seems to want from me (accept the 2nd most asked question which is “when do you have availability I want to work with you!);

  1. What is it you want to achieve? For me from the start I have wanted to be a published author so it was very much part of the plan and to be part of the plan it had to be a clear, finite goal. If you want to get published how does it factor into your goals for this year? And for the record if its a wishy washy “I’d love to be an author” I’m giving you the big X Factor noise you hear when you get it wrong! Your goal has to be so clear you can see your book on the shelf in W H Smith’s (like mine is this month!). You can feel it. If you aren’t sure what that looks like check out me telling the world after a year of keeping my mouth shut about the book. (Now that’s excited!) It still makes me laughing watching this!
  2. Now work out the detail. What’s the plan? You don’t just have to know what you want to write about. What actions do you need to take (and its more than just writing!) See point 3.
  3. How will you be good for your publishers? You see there may be thousands of people that can write the book that you want to write so how are you going to be good for your publishers? Firstly you need to appreciate that publishers will have an agenda and if you don’t fit, don’t give up. I first took my first book to The Louise Hay Foundation, who despite loving it said it was too business focused for them and so they couldn’t use it. Not only did they wish me luck they gave me 2 publishers contacts to contact. Which leads me onto Point 4…
  4. Don’t be afraid to ask for what you want. You will have to man up and accept that there could be some failure on the road to success, obvious right? But when Louise Hay Foundation said no and gave the contacts I went back and got the right contacts to speak to and asked what to say. Also when the dialogue began with my fabulous publishers I was prepared to stand up for what I wanted in the book. Ultimately you both want a book that will sell and people will fall in love with for years, so point 5 is important.
  5. Know when to back down. On some points you will be absolutely right to fight your ground since you are the expert in your field. But also know when to listen to your publisher. (They are the experts after all.)
  6. How do you look online? To get that book deal I think it is critically important that you look good online and I’m not talking the right outfit here. Get out of your head for a moment and think about what matters to the Publisher. They want to work with someone who will make life easy for them, which means you will make sales happen without them doing anything. If I was to find you online would I be able to guess what you want to write about? If not then how are you going to stand out and get headhunted to write that book? Remember I was head hunted to write a book and it came down to EVERYTHING I do whether it seems like a flippant post on Facebook, Instagram pictures, a YouTube video or a blog article it is always in the areas and topics that I want to be known for. There is literally years of content from me always talking about the same topics. That is how the publishers found me. (And its lead to one of my websites being a top UK resource for female entrepreneurs. (The Business Womans Network.)
  7. What will they find? The publishers found me first on LinkedIn, and it was compelling enoughMandie Holgate shows her passion for success and her book to have them clicking through to my website, and hopping on over to my YouTube channel. And do you know what that wonderful editor said to me in our first conversation (after “I found you online and liked what I saw”) was “we loved your passion”. So 2 points here, firstly every place your name exists online and off line, ensure it looks good. Your brand is going to sell you and I’ve worked with enough people to help them work out a) what is it I want to be synonymous with? b) does everything on line tell people this? (This is also critically important for that lovely sales funnel of new clients naturally coming to you. So whether you want a book deal or not, its very important. Secondly let your passion show. Yes that means you may need to share a viewpoint different to anyone else, and yes you could end up standing up for that viewpoint, but publishers don’t want the book that already exists. They want originality, they want a book that will sell!
  8. Get seen. Points 6 and 7 lead nicely on to point 8 that the publisher is going to want to know that you can get in the press and get that book seen. So how do you ensure you do that now? Check out my Marketing Production Line to help you on that one, I can even get in the press sat on a beach with my phone turned off, actually I had no idea where my phone was! They need to know that you can get that book the exposure it needs and keep it seen. How will you ensure that book sells? Your publisher will want proof of that, possibly before your chapters are ever seen!
  9. Be consistent. I personally feel (and I reitereate I’m no expert on getting book deals however I would say I know what I’m saying – looking at my clients results – good at helping you become a thought leader.) that you need to stick at it. Too often I see people’s messages veering into other domains. If you can’t keep providing great content, 24/7 all year around, then you risk not getting spotted.

So this is just a few pointers to get you started, however having met many of the team at Pearson’s I know what they’ve said to me, and I know what has got my clients in the press and on the national stage, so I hope these prove useful to you too. Oh and just because I can and because its my blog, here is a link to buy the book I’m so awesomely proud of. Because fear really is one of the impactors stopping you from going for it. So let’s get rid of that right now shall we?

  • January 4, 2017

Master class 2 Homework – If you really want results…

To everyone that joined me on one of my first live master classes, thanks for being there.
I can’t tell you how nerve wracking it is!
It really is.
I bet you are thinking, you Mandie, nervous? but yes.
I get nervous too, the difference is I’m always ready to jump out of my comfort zone. I like to get so far out of my comfort zone you can’t see it any more. And as scary as that is that’s my approach. If that approach doesn’t work for you that’s fine, I’ve a nice and gentle approach for you too.
So as requested to back up this weeks’ master class here is a quick reminder of the homework;
1 Think of your favourite customer and what they said when they placed an order or paid the bill.
2 What were the words of sheer joy or absolute pain that they were experiencing? They are some of your “power words” I talk a lot about them in my online course Super charge your 60 seconds success.
3 Create 5 elevator pitches using the 5 styles I suggested and they are
T – Top tip.
R – Relevant
U – Useful
S – Successful and
T Targeted.
Again I talk a lot more about these in my online course Super charge your 60 seconds success.
4 Now work out with these 5 new elevator pitches with the power words in them how you are not just going to use them in your networking how you will integrate them in your marketing over the next week.
5 If you usually live on Facebook. What else will you add?
Could you dare to brave LinkedIn?
Could you risk the realms of Instagram?
What about a blog article about the top tip you shared and then talk about that at your next networking event? See how your marketing becomes more structured by bringing it all together?
6 And lastly as I shared in this short YouTube video what assumptions are you making and what about the follow up? You can watch that again here. https://youtu.be/PD0tsxMO0No
(None of my courses cost a lot, they genuinely work, could seriosly make a difference to your success rate and best of all if you are on social media or attend The Business Womans Network I’m happy to have a chat to really power up the results too! – Super Charge Your 60 Seconds Success you can learn more here https://www.openlearning.com/course…)

 

 

 

 

 

 

  • July 20, 2016

Why Should I Blog On LinkedIn & How Does Working With You Work?

A new client has no website yet and yet to really get their business seen they need to be blogging, so I suggested they use LinkedIn. They’ve created their first blog and had a moments wobble on whether they really could just put a blog on their LinkedIn profile? Would it get read? Was that professional enough? Could that really help them get seen online? Here is what I replied with in my email. It’s only a short reply however I thought it was apt for so many business owners just starting out who can’t afford a shiny sparkly website yet and yes folks LinkedIn is good for business….get it right and it can be seriously good for business! (It has been for me and my clients this year.)

Regarding your blog ideally you don’t take your target audiences away from your website (and your products and services and other great content) however since you don’t have a website Linkedin’s blog articles look good and can be easily shared so yes I would use their platform and share that way. You have to be careful with a call to action because anything remotely salesly will stop people from reading it again. If its something like “if you loved this then feel free to share/sign up/etc”. then I’d say go ahead. However until you have a following of people that are enjoying your blog, i.e. until you know people are liking it, sharing it and commenting on it I would tread carefully with adding calls to action within your blog. The market is awash with people trying to sell their wares so best to do a blog article that is genuinely fabulously good for others first and then add the CTA (Call to action). (That is my personal preference, I’m sure other marketers and content experts would advise differently. I would also say it depends if you have a good reputation already in any groups. If you do then a CTA in those groups would be fine, because you already have credibility with those people.)

And then this was something else that come up that I thought would be good to share, because I really am not interested in making sacks of cash out of any one person, I genuinely just want to help as many people as possible make those sacks of cash – it’s becoming a life long passion!

Regarding the business coaching it works exactly the same way as any other session with me. We work according to what you bring to the table. So looking at what goals you have set. You can work with me on a one off basis or longer and stop and start whenever you like. My clients vary. Some like to work with me every 6 weeks, others every 2 weeks, others every 3 months. It all depends on how you like to work, how big your goals are, whether you procrastinate, etc. etc. So we would start a session by looking at what you wanted to achieve, and understanding what the goals where for the session. And go from there. I don’t have a minimum spend for a client. I don’t have a silver/gold/platinum level. My clients start the session saying what they want to achieve. And throughout the session we work out how to get to that goal, short medium and long term. And if I tell you recently 1 client achieved some of their goals in 2 days (sales goals) and another achieved their business goals for the year in 3 weeks. And both of these only had 1 session with me so far. Needless to say they want to work with me again moving forward with their businesses. I’m on my clients agenda, never mine. And all clients get homework. Never more than about 5 actions, because its not realistic and clients know they can get in touch for support, advice, etc. when they wish to. I hope that helps and do feel free to get in touch to discuss this more if you wish to. I’m about this week. The goals you have set are quite clear, now you need to break them down into actions and by when. And who what where’s. Obstacles, logistics, etc.

I hope that helps, you see content can so often be transferred from one place and be utilised somewhere else. So in less than 10 minutes I’ve gained some more great content for my Marketing Production Line, not utilising yours yet? Head over to my home page and down load a copy of yours. Its my key to endless good leads and lovely sales, and good bucket full of media too.

  • June 28, 2016

Top Tips For Start Up Creative Businesses

I have just started a conversation on social media with a woman who is setting up her own business in a creative industry.

Her big dream is to turn her passion and love for art into a business.

I’ve met many people over the last few months with similar goals.

So here is my top 15 guide to success for creative businesses;

  1. If you don’t have a budget for marketing your business (which is nothing to be ashamed of, think of Richard Branson and his market stall!) Do not start your marketing with a website, SEO (Search Engine optimisation) or advertising. Unfortunately, as you get known and network and tell people about your business, some people are like hyenas around a carcass and will swoop in offering you support to grow your business, get on the first page of Google (don’t listen to that one, it’s not true) and basically tell you for £X amount they can get you lots of lovely customers. Even if they can, don’t start there! Time for top tip 2.
  2. Get on the right social media. In the start you won’t have time to be on all of the social media platforms that could be right for you, so think carefully. Am I a business to business company or a business to consumer company? By answering this you will know whether LinkedIn needs to factor heavily or not. In my opinion for myself and those creatives I’ve worked with; Twitter is great to get known and raise awareness of yourself as an expert in your field. A thought leader. And it has led to some great free PR for me. Facebook gets me clients for The Business Womans Network events. For my training, sales of my 6-week online course, book and public speaking clients. Not so much for the clients that want to retain me for a year. Or invest in a full day with me. (I get them on LinkedIn) Instagram is great to meet new people and share great content without having to think “What shall I write?” Remember a picture paints a thousand words and for your business it really could. Pinterest is great to group my interests, and thus those of people who are likely to like me and what I represent, thus get them interested in finding out more about me and maybe connecting in other ways. YouTube is big business and gaining strength all of the time. Don’t just share images think about what content could you share that get people subscribing to your channel and busting a gut to see your latest master piece.

(There are plenty of others and social media is a constantly evolving monster so be prepared to explore, trial and play with it. So no matter what you can stay current and create an effective marketing strategy organically.)

  1. Are you going to sell online? Will you be on Amazon? eBay or Etsy? Or all of them? Remember there are likely to be new players all the time, so think about what you want your marketing to say about your brand and your products? Do you sit comfortably with Amazon? Will you have a shop on Facebook? Is eBay the right image for you? To help you decide think about your products and research what is sold on each platform. Asking other creatives in forums can also be a good way to research what could work for you. Let other peoples mistakes be something you learn from.
  2. Know your pricing structure. If you can only produce one piece of work in 2 months your prices are going to need to reflect this. On the other hand, if you make 4 items in a day, again will this reflect in your price? Don’t make yourself too cheap. If you were to buy a wedding cake in the centre of London, you could pay a lot more than if you bought one in your local high street. Do you want your products to be owned by all, or admired from a far because they are something to aspire to owning one day?
  3. Know your brand. By deciding on what you make and what you charge you will start to appreciate who you need to target. What are your perfect clients like? Do they own horses, ski at Christmas, holiday in the South of France in the Summer? Do they like to update the look of their homes all of the time? Are they into history? Art? Travelling? Building a bio of your perfect client helps you create your brand. Everything I do is synonymous with showcasing that you can run a successful business without spending a fortune on marketing and helping people to stay motivated, building confidence and overcoming fears. I’m not likely to be online promoting advertising or moaning about the size of my thighs. What is your brand? What do you talk about? Care about? Are you a public “No holds barred” “Wear your heart on your sleeve” artist or private and an enigma? One artist turned down the opportunity to have her work displayed in a New York Gallery because she discovered they used furs and this was against her beliefs. Will your beliefs impact on your business?
  4. Who else will sell your work? I was speaking to a designer of high fashion T Shirts, when she said that her designs sometimes were inspired by her own tattoos. She is now going to talk to her local tattoo artist. Could she be promoting him and she be promoting him? Do you want your work to be in galleries? Promoted by interior designers? Wedding boutiques? Cross promotion is a great way to promote someone else and for them to promote you. Free marketing when you are busy!
  5. Have the guts to go and ask! Yes, it is really scary walking into a gallery and saying “Hello could you take a look at my art, and are you interested?” I get that. However, every business owner on the planet that succeeds has learnt that no’s are good too. A no is a chance to learn. And ensure you don’t use questions that start with Why. Why questions carry guilt. “What is the reason you are not interested?” Has no guilt. What questions could you ask? And yes I get that it is really scary! So carry something to show with you at all times, you never know where you might spot the perfect place to be showcasing your work.
  6. Boost your confidence now. As one creative told me. “Showing people my art is like sharing a little part of my soul, what if they don’t like it. I don’t think I could cope with that.” Know why you rock today. Because business has knocks, lots of them. However, by dealing with those knocks you become a better business owner for it. (I promise) and the first thing you need to do is build your confidence. You should be able to write me a 2 page A4 document of why you rock, are awesome and can make this work. Because when you have a tough day you are going to need to remind yourself that you can do this, and this can work!
  7. Know who you can talk to for non-biased advice and support to stay motivated and positive. The Business Womans Network in the words of so many women, keeps people on target positive and motivated. Where can you go to get that? Being creative is likely to mean you spend a lot of time alone with your work. However, be aware that business success is a lot easier if you rely on the right people. Not people who want to sell something at you. Just people that want to keep you motivated and believing in yourself. As top tip 8 tells you. You need self-belief. It is amazing how many times that I have helped someone build their confidence and magically they have gained new customers and more sales. It’s not magic though, the fact is when you have confidence you believe in your products and when you believe in your products you are not second guessing yourself and undermining your chances of success or the positive result of a sale.
  8. Protect your intellectual property and respect others IP too. Don’t rip off someone else’s work because it will get back to them and could seriously damage your reputation and business.
  9. In your business plan don’t rule out offering corporate events/training days/team building days. Yes, you may wish to be a creative selling to the public, however more and more corporate training is just as likely to head for a pottery barn or a Shabby Chic preloved company as they are the golf course. Just ask ShabbyAnd…’s Ann Beament.
  10. Build a following. Both on social media and on Mail Chimp. A free resource to create a Mailing list of people interested in what you do. The easiest way to start here is set up a mail chimp account and then get one of their integration widgets to get you a link to your Facebook business page. That way you can get people to sign up to hear from you. And at the start even if you are only speaking to 5 people, still send them a nice email campaign thinking about what they would want to hear about from you. On social media think about the magazines, the glossies, the celebrities, the experts who your perfect clients would love. And get involved in their conversations. Follow them. Share their great content and help get yourself noticed and recognised as the expert you are.
  11. Get clever with your time. Things like Hootsuite will enable you to schedule your posts. Think about the times of day your perfect clients are online. The galleries, the interior designers, the image consultants, the celebs, etc. etc. What TV shows have hashtags that would be good to get involved with? # = hashtag. Mailchimp enables you to schedule your emails that go out. Remember if you are targeting people with lots of disposal income, are they likely to be online checking out great interiors for their office or home at 10am or are they more likely to be hard at work?
  12. Create a business plan and a marketing strategy and think about how you will stay motivated and focussed on achieving it. In the early day’s lots of opportunities could come your way. Be realistic, do these opportunities really fit in with your business model? With your target audiences? With what you wish to achieve. Knowing what you want to achieve and having clear goals mean you are far more likely to achieve them. And writing them down can rocket that success even more.
  13. And lastly for now here is a copy of my marketing production line. If you are using 8 to 10 tools on this marketing production line (effectively!) then you should be able to gain new leads, new followers, new opportunities, new sales and get that business of yours up and running. So while you are busy getting creative and doing what you love new business could still be coming to you, now how nice does that sound?
  • January 19, 2016

What’s Stopping You….From Achieving….(I Know!)

I’ve never been busier with my coaching practice for business men and women and although I’m more than happy to concentrate on business or marketing strategy I’m finding more and more that a big issue that underlines the real issue, is firmly rooted in self-belief and confidence.

What is happening that business owners who I see as exceptional in their field do not appreciate how brilliant they are?

What makes a successful capable business owner question themselves and whether success is achievable?

Often you can shift a thought pattern just by proving to the client that they are in fact brilliant. By showcasing the facts that prove that they have achieved great things in the past and thus have the skills to achieve it again. However sometimes people so deep routed in a negative belief will be able to prove that in actual fact the self belief that says they are not good enough or its not achievable is actually correct.

And yet these are astute business owners who have faced adversity, flown in the opposition of negativity and created businesses that work.

So what enables the brain to say to you again and again “You are a fake and you can’t do this”?

Richard Branson impresses me endlessly with his quotes about the human ability to achieve and overcome negative beliefs to get results however these are he’s words not yours. You need to know in your heart why you. Why you truly rock? What stands you out from the crowd?

We all have a wobble. After all our brains are just muscles and the fact is if you don’t use it, you lose it. It will revert to negativity and drag you down. So what do you tell yourself?

Does it power up your business goals for 2015? Or cause you to think “I can’t do this?”

I will never forget years ago when the Home Office phoned and invited me Mandie Holgate Speaking AT The Business Womans Networkto a presentation by the Home Secretary about mentoring business women. I said to the lady from the Home Office “You know I’m just little Mandie Holgate from Mersea Island right? I’m no one special.” I can’t remember her reply but they didn’t retract their offer, I was invited again and that was the last time I was prepared to not believe that I was worthy of the success I wanted or that I was “Good enough”.

We all have to kick our own butts to maintain that internal belief that we are indeed brilliant, we do deserve it and we are capable of it.

We all know with the right support, the right beliefs that no matter what obstacles get in the way, we find a way to get the results we want. So don’t let a self belief be something that stands in the way of your success.

Challenge the negativity and watch out world.

One business women I’ve been working with recently couldn’t believe that all these fantastic opportunities were coming her way “Just because of a new believe” however as I pointed out the old belief had helped her get so far and then it had caused her to see an obstacle that was insurmountable, to the point that it was a accepted rule that this was the limit of her business. Why would the new belief not work to get you want you want? But then I can appreciate how miraculous it can feel. That you change a belief about yourself and suddenly your selling more at a higher price and getting the success you want. Our natural way of analysing things tells us that it has to be hard, it has to be difficult, why would we naturally believe a new thought pattern, a new neurological automatic pathway could enable success. If it was that easy we would all do it right?

I hope this post is helpful to you. I know it will be to my clients that will read this, and thus its likely to be useful to others too.

Read more articles like this on my website or get in touch and I will happily write something just for you.

  • March 31, 2015

Knowing Where & When To Spend Your Money

It may sound easy to spend money right?

But when it comes to helping your business grow, thrive and succeed how can you know you are spending your hard earned profits on the right things?

People will tell you come to our event, advertise with us, exhibit here, join our organisation, it will help your business. But money doesn’t growing on trees, so how can you know you are investing in the right marketing or if you are wasting your money?

I’m often asked “Should I spend money on advertising in this magazine?” or “Should I exhibit at this event?”

So here are my top tips to help you work out if it really is a great opportunity for you and your business success;

  1. Find out who their target audience is. Does it match up to yours? It’s all very well raising your profile but if you are on the radar of people that are never likely to have the money or the inclination to buy your products and services is it really a good investment?
  2. How many people are expected at the event? How big is their mailing list? How big is their readership? Your investment should be inline with the return you will get, right?
  3. Ask yourself if I’m giving up time to attend this event, time to prepare for the event, time to follow up effectively (always follow up effectively to truly maximise on any events you attend!) then how much is that actually costing you? That has to be factored into what you are costing. Does it still look like a great opportunity?
  4. What further promotion will this opportunity give you? When you find this organisation on line do they have thousands of followers or likes? If not what are the chances that you are going to benefit from online representation from this organisation? A great top tip for anyone hosting events or selling advertising space is the more added bonuses you can be seen to be giving customers the more they will come back and spend with you. If it costs X to advertise in your magazine but you include free twitter posts and Facebook promotion then you can become more powerful to your customers. As a consumer don’t be afraid to ask the organisation how they intend to promote their event, magazine, etc.
  5. Find out if you get exclusivity. This can be very important and can impact on the cost and the benefit to you.
  6. Ask if you will gain access to their mailing list, guest list, client database. Not many organisations offer this, but if you don’t ask you don’t get.

You could spend every penny of your profit on paying to attend exhibitions, trade fairs and shows or on advertising on websites and in magazines, so think carefully about the outcome you are looking to achieve and what ever you do decide to do know what your desired outcome is. How many sales, new leads, etc you are aiming to gain from this.

And lastly know in advance how you intend to measure the level of success your marketing investment.

I hope this helps you decide where to spend your profits, although I should warn you if your marketing budget is smaller than a budgies handbag, fear not. With my marketing production line there are enough answers to get you new leads and sales without spending any money! Click here to try it for yourself 

Or give me a call if you are having a tough time, I’ve a way of helping for all budgets!

07989 935556

 

 

  • February 14, 2015

Achieving Your Goals Without Magic Wands

  •  Visualise your goals.
  • How will you monitor your success?
  • What is your natural style? Work with that!
  • How will you stop the Catherine wheel effect and stay focussed? (Read The Catherine Wheel Effect here.)
  • How will you stay motivated on a tough day?  Know the who, what, how???
  • What is your internal voice saying?
  • Keep it in check!
  • Check your confidence levels.
  • How will you boost them?
  • Tweet me for a boost – @Mandieholgate
  • DPD – Determination, Passion, and Dedication will get you there if you have self belief. How will you power up yours?

 

 

 

  • January 15, 2015

Does Your Business Need A Butt Kicking?

Not the easiest question to ask yourself right?

But the fact is more and more business women that work with me say “I need someone to kick my butt and make me do what I need to get on and do.” They know what they should be doing but don’t get on with it. And that is where I come in.

I see the same thing again and again just wrapped up in different packages. What is happening to a generation of clever, intelligent successful business women that stops them from taking the actions they know they should?

A number of things I would say;

Firstly, fear. If I was to tell you that taking a certain action would result in the desired effect you’re more likely to go ahead aren’t’ you?

If picking up the phone and making 10 phone calls would result in 3 sales, 2 leads and 1 meeting you would make those 10 calls right?

But it’s the unknown and the fear that stops you. And the irony is that every business woman that sits before me plays the What if game;

What if they aren’t interested?

What if they say no?

What if they put the phone down on me?

I like to play devils advacoate here and say silly things to help the business woman realise that the worst they could say is No. I say things like “What if they find out where you live and come round and make you do 50 sit ups and take away your phone?” The fact is the worst someone can do is say no, but the fact is we all fear rejection.

But what about if you played the What if game again in the positive way?

What if they said yes?

What if they’d missed your email and are really pleased that you called?

What if they wanted to buy from you?

What if they wanted to place an order?

Another reason business women fail to take action is because there are too many choices on the table.

As a business owner you have to make the decisions about what direction to take your business in.

What opportunity to develop.

What goals to set and achieve. Which is great, but what about when new opportunities, directions and goals come along?

It’s all too easy to get side swiped and find yourself completely off track. Working with a coach means you KNOW what you want to achieve and you keep on track. And that leads to faster, easier results.

The last thing I would say about kick butting is because us business women can talk ourselves into and out of anything.

Clever right?

But not when it stands to get in the way of your success.

If you hate doing something either learn to like it, learn to do it well or delegate it to someone else.

If you don’t know how to do something ask yourself is this really difficult or am I blowing this out of proportion?

Studies have been carried out time and time again that show when someone believes they are no good with numbers, guess what they are no good with numbers. Do you tell yourself “I’m rubbish with names” Guess what that does to your ability to remember names?

Butt kicking with me comes in many forms. Some business women need a really delicate kind approach and they get that, but many business women want to feel like they are being challeneged to raise their game and get the results.

So if you don’t have the investment to stretch to a coach like me. Ask yourself who can you rely on to be accountable to?

Who can you trust to challenge you?

Ask yourself if your favourite teacher/aunt/best friend was sat before you now would you pleased with the look on their face as you told them what you had achieved. Or would you feel that deep thud in your heart as they look at you with disappointment because they know you are capable of so much more?

Guilt won’t get you there. Butt kicking will!

So chose your butt kicking style for your business and let me know the improvement in results you get.

  • October 4, 2014

Oi Fatty!

Not the best headline right?

But it got your attention no doubt!
The fact is we all have days where we actually say this kind of thing to ourselves.

We look in the mirror and we berate our appearance, we moan at our stomach’s, our thighs or our wrinkles. Now let me ask you this,  “Is that likely to power up your day or rob you of your inner strength, belief and confidence?

And now with my business coach wanting more success for you hat on What does that do to your success rate? To your ability to pick up the phone and ask for the sale? To present and win that contract? To get out there and make it happen?

I say this because this week I shared with a vibrant, vivacious, professional business woman who during our session confessed to feeling like she was a “bit of a fraud” and so when the coaching session had finished, (I never interrupt a clients thoughts with my own, I only share after the session if they wish me to) I shared with her something rather personal.

I told her how I had just stood up in front of a room full of business women and I said I knew to those business women I’m a professional natural public speaker who oozes confidence. I know those business women see me that way because many come up to me after a public speaking engagement and say “I wish I could stand up there and be a natural like you.” I told this business woman how on this occasion I had to employ my own public speaking tricks to get me through it. This lady had been in the audience and she looked shocked. “Really?” she said. “You!” It shocked her that I could feel anything other than confident and successful. So I shared with her what I share with you now and it is personal, but I share so that you can see that it effects every single woman. From the Mum at the school gate and the Home Secretary to the business women about to present;

I have Lupus and its a balancing act to look after my health, the medicines and also ignore it all and get on with my wonderful life. My theory is I’m having far too much fun to pay attention to an illness. But it can be a bit tough when your hairs falling out, your face turns into a balloon and you struggle with a ton of rather un fun side effects from the drugs and Lupus. Most of the time I smile and say “Hey I’m not stuck in bed on Morphine, so its all good!” Well I was, so I know I’m not lying right? But the fact is sometimes, the physical differences Lupus has caused upset me. I miss looking in the mirror and liking my appearance. I’m not vain but it was hard to have my hair cut into a style I didn’t want just to disguise the hair loss. And when I stood on that stage in front of those women I had somehow lost my inner strength to not care, to rise above it. But here is the thing. I can bring it back, I can know and love me again in a second. I just have to create the right thought in my head and I’m back on track, as I was that day.

I suppose that is where I differ from so many awesome business women, in that I don’t allow a negative thought to hang around. I appreciate my brain is a powerful computer that I can reprogram so that it works in the way I want it to.

So fabulous business women (because lets be honest, you are!) here is my advice to you.

When you have to present or speak to an audience that could potentially deliver more  business to you and thus it feels more important and you feel pressurised. Start with the end. Imagine yourself walking out of the room thinking “Woohoo, nailed it!” See yourself driving back down the road grinning from ear to ear singing along to the radio thinking “Got the contract!”

Practice. Okay so you know that right? But practice in front of a mirror, it will feel so odd, but right away you gain an audience. It will help you, trust me.

Now I could carry on sharing the tips for the public speaking, but the fact is THE most important tip I can share with you, is the one that you take into every aspect of your business, into every goal, ambition or obstacle and it is this;

Believe in you, trust you, like and love you and know that you are awesome. One of the biggest parts of my job as a coach to business women is helping business women appreciate just how chuffing amazing they are. When I’ve helped them appreciate how amazingly awesome they are we can quickly start achieving together because the biggest barrier has been broken.

So look in the mirror and say “Hey good looking, how shall we rule the world today?” give yourself a smile (there are physical reasons why you should do that too!) and get out there and make it happen. And when that negative thought sneaks in, kick it right back out again, because trust me, it will really impact on your success!
I hope sharing a personal story helps you and if you would like to power up your public speaking, how you deal with phone calls to get the results you want (and the meetings and the contracts) and if you would like to speak effectively everywhere, join me on Tuesday when I will be spending the whole morning with business men and women helping them do just that and more!

Learn more here – https://www.eventbrite.co.uk/e/powerful-communications-for-business-success-anywhere-tickets-9457133541 there are a couple of places left and it would be great to be working with you.

  • June 21, 2014