You see often I see business women doing really well and then all of a sudden they are in free fall and they don’t even notice it, until it is too late.
How often have you been so busy that you’ve not had time to get on with the business development, marketing and strategy that needs to be always attended to, only for 3 to 6 months down the line discover you have a dip in sales, in focus and drive for your business?
Imagine your business life is like riding a roller coaster. When you go up those massive tracks slowly being pulled to the top, that’s when you are looking at the view, keeping an eye on what is happening and very aware of every thing around you, (because there is time to do that on the way up!) the sales are coming in nicely, you know what your marketing strategy is and you are taking the right actions consistently and getting the growth, profit and results you want.
Then things pick up.
Suddenly your thundering along, a lot faster, there is not so much time to enjoy the view and keep an eye on every detail. You take your eye off the prize as you race along and suddenly you are flying down a massive dip to the bottom where unfortunately folks there is a big dip in sales and success.
There is a reason that you only scream on the way down and not on the way up! I reckon your subconscious has already tapped into the fact that things are about to get hairy!
Good actions, consistently will help you avoid peaks and troughs. Every business has to adjust and change what they do, but it should be an organic process in line with your customers and the ever changing market. Not an afterthought when you suddenly realise that next weeks looks like a tough one!
For more ideas on how to avoid the peaks and troughs that I see attack businesses, get in touch. January is not so far away and for some industries that’s a big growth time, but for others its a pull ya belts in and lets hold on tight….why bother with that? What about a bit of fore thought, targeted action and get back on track enjoying the ride?
Call me and lets make that happen – 07989 935556