Lesson 12 – How to get speaking engagements
For now I want to look at how to ensure you get speaking engagements and the pitfalls to avoid.
If you remember back to lesson 1 we looked at your reason for public speaking. This is because by understanding why you are taking an action, you can appreciate the results you want to see it bring to you.
If you think back to lesson 1 what results do you want public speaking to deliver to you?
Knowing the above information enables you to consider the strategy you will create to ensure you get speaking engagements. You need to make “getting speaking engagements” a goal for you and then just like a goal to “Sell 40% more widgets by 5th of November” is a clear goal, you need to work out;
(This may not just be new sales, but more subscribers, more followers, more enquiries too.)
Creating a clear goal (that personally resonates with you will help you get the right speaking engagements.) When you know this information. You also need to;
Create a speaker bio – 1 one page document, outlining what you speak on, why you, experience, awards, successes, 1 or 2 testimonials (with the wow factor) and up to date image, social media and website links. This is your one chance to shine. Make this document look amazing.
Here’s mine as an example.
Ensure you go back to Lesson 15 and think about the audiences needs and what the host will want. Have you used powerful words that will resonate with them?
If speaking is part of your marketing strategy or even going to become your main income stream you need to ensure that it features effortlessly in your marketing strategy too.
ACTION; If you take a look at my Marketing Production Line can you say you as a public speaker features 8 to 10 times in your marketing strategy?
People need to be drip fed information for them to retain it. Even people we network with regularly can’t hear something once and you expect them to work towards helping you achieve it. How will you ensure you bring structure to your speaking engagement promotion to ensure you get the gigs!
WORTH NOTING; I’ve found that I get back year on year because of the promotion I offer to my hosts and their exhibitions. I always check that I’ve permission to do this and for most events that can struggle with “bums on seats” It’s greatly appreciated to have such a proactive speaker that is not just going to turn on the day like a diva.
ACTION; How will you add value to your speaking engagement to assist the hosts of the event? This can include promoting on your social media as an event, again with their permission. Feel free to print off a copy of my marketing production line to help you work out the best promotion for your hosts.
And lastly pitfalls;
These questions enable you to understand the value of their event and how it could really assist you.
Don’t be flattered into over-delivering and if all else fails use my fail safe answer; “If you let me know your budget I can let you know what I can do for that figure”. Your time is valuable don’t let others disrespect that.
WORTH NOTING; It is important to remember that sometimes you can speak at an event and think “what a waste of time” only to discover your ideal customer was in the audience and remembers you 3 years later for their own event. (Yes that’s happened to me!)
HOMEWORK; How will you ensure you are speaking at the right events and getting the results you want?